Fragment 8 Retro Camera Retro Camera by Martin Chan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Fragment 8 Retro Camera PRIMARY FUNCTION: Retro Camera INSPIRATION: The aim of this project is to promote the culture of recording bits of life by way of intuitive shooting, to capture those conveniently forgotten fragments in life. In designing this camera, we combined the features of 8mm film camera in the 1960s with the technology of modern digital photography. We hope this product can revolutionize traditional camera and create new opportunities for the culture of photography. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Fragment 8 retro camera uses modern digital technology to faithfully recreate the authentic look of Super 8 home movies, but with the convenience of USB output in either MP4 or GIF formats. The Fragment 8 can shoot in either 9 frames per second or 24 and options include three different add-on lenses for specialized effects. OPERATION / FLOW / INTERACTION: There are three operating mode including "off", "movie" and "gif" mode. User can turn on the camera by rotating the mode button to either "movie" or "gif" mode. There is also a frame per second selection button for different scene applications. A rotating plate can be installed to convenience the user in applying different filter lenses such as Kaleidoscope Six, Star Filter and Radial Filter, etc.. PROJECT DURATION AND LOCATION: This project started from March 2019 in Hong Kong |
PRODUCTION / REALIZATION TECHNOLOGY: We developed a system inside the camera that allow user to directly output the video as the gif format. User can easily capture the gif format video by clicking a simple button. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 110mm x Depth 40mm x Height 90mm (Body) TAGS: fragment, 8mm, retro, camera, video, gif, effect RESEARCH ABSTRACT: N/A CHALLENGE: N/A ADDED DATE: 2020-02-12 05:22:14 TEAM MEMBERS (2) : Martin Chan and Yin Lam IMAGE CREDITS: N/A |
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| Visit the following page to learn more: http://www.loftyfactory.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lofty factory Company Limited PROFILE: Lofty Factory Co. is a studio specialising in nostalgic stuffs. Their philosophy "fusion of old and new" is to integrate modern thinking into vintage stuffs, thereby revitalising its cultural and historical value. It is based in Hong Kong. In their design process, they are committed to retaining the uniqueness of vintage stuff while adding the practicality of modern ideas, which enable users to reminisce about their touching memories. To reinvent it to be modern, they always apply the artfully crafted curves inside the design to render the product compact and delightful to the eyes. Other than the nostalgic stuffs, they usually cooperate with the oversea companies in designing some innovative products. Examples like the red-dot awarded lantern "Ra-lantern" and the hot sale portable air purifier "Ionizo". To make the idea to be realistic, they usually test the idea first by launching that idea on some famous crowdfunding platform. In the process, they may have a better understanding in how to improve the idea before launching to the retail market. Normally, only the funded ideas will be mass produced. Take the "Fragment 8 Retro Camera" as an example, they had spent over a year to launch the project and get it funded. There’s nothing quite as uniquely beautiful as a Super 8 movie,” said Fragment 8 camera co-creator Martin. “And the short Super 8 format makes perfect sense with today’s popularity of GIF loops and TikTok videos. Inspired by natural aesthetics, your story can be shared with friends at a new level with romantic and retro effects. You don’t have to fiddle around with aperture, IOS, or white balance. All you need do is experience the gorgeous vintage feel in your own videos.” There are many suggestions in how to make a better product during the process of crowdfunding. Before starting a this project, they would have a deep communication with they partners in term of the uniqueness and positioning of the product. Other than the industrial design, they may also handle the development and production of the project. After funded, the product will enter the mass-production stage and launched to the retail market. |
| AWARD DETAILS | |
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Fragment 8 Retro Camera Retro Camera by Martin Chan is Winner in Camera and Photography Equipment Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Martin Chan. · Click here to register inorder to view the profile and other works by Martin Chan. |
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