Hailuo In-Ear Headphone by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
Hailuo

PRIMARY FUNCTION:
In-Ear Headphone

INSPIRATION:
A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.

OPERATION / FLOW / INTERACTION:
To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.

PROJECT DURATION AND LOCATION:
December 2019 Beijing and finished in February in Beijing, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging uses emboss on the image. It also uses silver paper with black ink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Package size(L x W x H):210 x 135 x 58mm

TAGS:
Headphone, shell, black, packaging, technology

RESEARCH ABSTRACT:
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.

CHALLENGE:
Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.

ADDED DATE:
2020-02-12 02:21:11

TEAM MEMBERS (3) :
Creative Director: Lu Chen, Graphic Designer: Weijie Jiang and Packaging Structure Designer: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi, 2020

Visit the following page to learn more: http://item.mi.com/product/11038.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

Hailuo in-Ear Headphone by Xiaomi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hailuo in-Ear Headphone by Xiaomi is Winner in Packaging Design Category, 2019 - 2020.



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