Dorina Nowill Annual Report by Ruis Vargas

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DESIGN DETAILS
DESIGN NAME:
Dorina Nowill

PRIMARY FUNCTION:
Annual Report

INSPIRATION:
The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.

OPERATION / FLOW / INTERACTION:
The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.

PROJECT DURATION AND LOCATION:
The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.

PRODUCTION / REALIZATION TECHNOLOGY:
The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.

TAGS:
Annual report, print, editorial, graphic design, branding identity

RESEARCH ABSTRACT:
The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.

CHALLENGE:
The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.

ADDED DATE:
2020-02-10 18:10:20

TEAM MEMBERS (1) :
Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer

IMAGE CREDITS:
Laika Design

PATENTS/COPYRIGHTS:
Arthur Medeiros

Visit the following page to learn more: http://www.laika.com.br
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Laika

PROFILE:
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.

NOMINATION DETAILS

Dorina Nowill Annual Report by Ruis Vargas is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Dorina Nowill Annual Report by Ruis Vargas is Winner in Print and Published Media Design Category, 2019 - 2020.



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