CoDe Italian Design Museum by Tihany Design and Matteo Vercelloni

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DESIGN DETAILS
DESIGN NAME:
CoDe

PRIMARY FUNCTION:
Italian Design Museum

INSPIRATION:
CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.

OPERATION / FLOW / INTERACTION:
The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.

PROJECT DURATION AND LOCATION:
CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.

PRODUCTION / REALIZATION TECHNOLOGY:
CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.

SPECIFICATIONS / TECHNICAL PROPERTIES:
400 sq/m

TAGS:
Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture

RESEARCH ABSTRACT:
Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.

CHALLENGE:
CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.

ADDED DATE:
2020-02-10 16:24:50

TEAM MEMBERS (7) :
Museum Design: Tihany Design , Design of Exhibitions: Matteo Vercelloni , Curator: Matteo Vercelloni with Paola Gallo, Graphic Design: Cristina Menotti, Movie selection: Roberto Dassoni, Fashion Research and selection: Augusta Grecchi and

IMAGE CREDITS:
Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019




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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tihany Design; Matteo Vercelloni

PROFILE:
Tihany Design is a highly creative design atelier with a concentration in luxury hospitality design. Founded in 1978 by designer Adam D. Tihany, the firm is known for creating bespoke hotel, dining and cruise ship interiors at some of the most iconic and luxurious properties around the world. Tihany was one of the first designers to collaborate with internationally acclaimed chefs such as Thomas Keller, Heston Blumenthal, Daniel Boulud and Wolfgang Puck to create signature restaurant interiors. The firm has become a leading name in the cruise industry, creating innovative design concepts for Holland America Line and ultra-luxury Seabourn vessels, and Tihany is currently serving as Creative Director to Italy’s Costa Cruises and the iconic British cruise line Cunard. Tihany has licensed product lines for celebrated international companies including Christofle, Kartell, Roda and Poltrona Frau. With the recent launch of Tihany Product Design, he will continue to forge meaningful collaborations with renowned manufacturers around the world. Tihany Design projects are characterized by their personal identities, timeless elegance and strong sense of place. The firm’s body of work showcases a fluid, yet profoundly diverse design vocabulary, illustrating Tihany’s philosophy of custom-tailoring each project to fit to the unique vision of the client. Matteo Vercelloni was born in Milan and graduated in architecture with honors from the Faculty of Architecture at the Milan Polytechnic in 1986. His professional career began while still at university, working with his father Virgilio and the company Uniplan, where Matteo was a director. In 1991 he received a special mention in the Caoduro Awards for architecture criticism. He was Professor of History of Design at POLI.design (Milan Polytechnic) for a decade and has also taught at NABA, ISAD, IED and the Brera Arts Academy in Milan. In 2008, he began collaborating on a large number of architectural projects with architect Stefano De Feudis. Vercelloni is a regular contributor to architecture and design magazines such as INTERNI, Abitare, Costruire, Flare, Domus, D-Donna, Lotus International and Casabella. He has served as editorial consultant for the architecture section of INTERNI since 2000. His publications include: “Design” Guide Cultura Mondadori 2004; “Breve Storia del Design Italiano” 2008, 5th edition published by Carocci in 2013; “Marzorati Ronchetti 90 anni per il Design”, Electa 2012; “Achille e Pier Giacomo Castiglioni” and “Piero Lissoni”, monographs for the “Design” series published by Il Sole 24 Ore Cultura, 2011. In addition, Vercelloni wrote the “Costa Smeralda” monograph and edited the “CoDe Costa Design Collection magazine of Italian Style” for Costa Cruises in 2019.

NOMINATION DETAILS

Code Italian Design Museum by Tihany Design and Matteo Vercelloni is a Nominee in Cultural Heritage and Culture Industry Design Category.

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AWARD DETAILS

Code Italian Design Museum by Tihany Design and Matteo Vercelloni is Winner in Cultural Heritage and Culture Industry Design Category, 2019 - 2020.



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