HuangRan Patron Saint Wine Packaging by Lynn Tsang

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DESIGN DETAILS
DESIGN NAME:
HuangRan

PRIMARY FUNCTION:
Patron Saint Wine Packaging

INSPIRATION:
Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.

OPERATION / FLOW / INTERACTION:
The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.

PROJECT DURATION AND LOCATION:
The project started in September 2019 in Changsha and finished in February 2020 in Changsha.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outer box:220mm x 160mm x 160mm

TAGS:
Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint

RESEARCH ABSTRACT:
Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.

CHALLENGE:
There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.

ADDED DATE:
2020-02-07 11:32:43

TEAM MEMBERS (2) :
Design Director:Lynn Tsang and Designer:Sha Shen

IMAGE CREDITS:
Lynn Tsang, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lynn Tsang

PROFILE:
Lynn Tsang Founded in July 2016 in Shenzhen, China. and has established its branch companies in April 2018 in Changsha, China. Lynn Tsang creative team serves many wellknown brands, while insisting on the development of independent intellectual property rights of creative products and original brands.

NOMINATION DETAILS

Huangran Patron Saint Wine Packaging by Lynn Tsang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Huangran Patron Saint Wine Packaging by Lynn Tsang is Winner in Packaging Design Category, 2019 - 2020.



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