Youngor Fashion Concept Store Showroom by Jeffrey Zee

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DESIGN DETAILS
DESIGN NAME:
Youngor Fashion Concept Store

PRIMARY FUNCTION:
Showroom

INSPIRATION:
The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.

OPERATION / FLOW / INTERACTION:
The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.

PROJECT DURATION AND LOCATION:
The project started in February 2018 in Torino and finished in August 2019 in Rimini.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.

TAGS:
Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store

RESEARCH ABSTRACT:
Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.

CHALLENGE:
Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.

ADDED DATE:
2020-02-07 03:54:15

TEAM MEMBERS (1) :
Jeffrey Zee

IMAGE CREDITS:
Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Jeffrey Zee, 2019.

Visit the following page to learn more: http://c7.gg/fUtwf
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CLIENT/STUDIO/BRAND DETAILS
NAME:
JFR Studio

PROFILE:
JFR design studio is founded by Jeffrey Zee with a team of energetic and highly creative designers. With over 30 years of combined design experience, the JFR design studio specializes on conceptualizing and completing commercial projects focusing on Hospitality, Entertainment and Lifestyle projects. Specific Project types include high-end night clubs, exhibition showrooms, brand flagship stores, boutique hotels fitness centers and upscale dining and so on. JFR design studio represents a collective group of innovative designers from various backgrounds and cultures, and forms an open and creative environment where we constantly challenge the norms and mediocrity of the current design practice and processes. Through this collaboration we generate unique project experiences by working closely with various partners and end-users. While JFR studio has accumulated years of project experience throughout China, we continue to push beyond the boundaries of conventional design methodologies. Our professional team assist our clients from brand positioning, integration of resources, explore effective business model, and ultimately throughout design concept and implementation. Based this process of thorough research and design, we are then capable of achieving an innovative design experience that is unique in every way. And it is this spirit and attention to detail that sets us apart from others.

NOMINATION DETAILS

Youngor Fashion Concept Store Showroom by Jeffrey Zee is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Youngor Fashion Concept Store Showroom by Jeffrey Zee is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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