Ariia Party Club by Jeffrey Zee |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ariia Party PRIMARY FUNCTION: Club INSPIRATION: With a thorough understanding of premium entertainment venues, designers are keen on interpreting culture from multiple perspectives, thus having created for Ariia a diversified entertainment space where entertainment, arts, comfort and openness coexist. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The landscape stretching from the West Lake to ARIIA Party Club is a contrast of softness and robustness, a collision of classic aesthetics and modern vibes, and a song of hustle and bustle. Here in the fashion city Hangzhou, JFR Studio intends to build up a new nightlife landmark combining high-class music and high-end social activities. OPERATION / FLOW / INTERACTION: The honeycomb structure is utilized again in private rooms to cleverly partition spaces in a virtual-real manner. Thus vagueness and ambiguity add another sense of depth and mystery to the entire space. PROJECT DURATION AND LOCATION: The project started in October 2018 in Hangzhou and finished in July 2019 in Hangzhou. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: A vibrant space is sketched with powerful lines, making it dynamic and elegant. A touch of metallic texture is a perfect fit for the space, which not only brings consumers a subtle yet distinctive sensory experience, but also adds a tonality of science and technology. SPECIFICATIONS / TECHNICAL PROPERTIES: The project covers a total of 5731 square meters. In the lobby, modern and stylish decors create a relaxing and pleasant atmosphere. Diverse geometric lines add flexibility and chicness to the originally neutral space, guiding Ariia consumers to an environment filled with visual impacts. TAGS: Interior, Commercial, Club, Modern, Different Colors, National Style, Music, Aircraft-shaped, Entertainment Space RESEARCH ABSTRACT: The designers adopted intimate interiors and dynamic and rhythmic lighting that align with Ariia's avant-garde fashion. The design of each room has gone beyond functional uses, which allows it to attract consumers seeking different sensory experiences while meeting the business needs of the club owner. CHALLENGE: Rhythm refers to the flowing beauty generated by the expansion and change of a regular tempo. The design team has injected the rhythm of the music in design by creating vogue and dynamic spaces with curved surfaces and tenderness. An immersive experience rendered by through-carved aluminum plates and programmable lighting brings about unlimited imagination and fascination, inspiring visitors to break the routine and revive music in its original state. ADDED DATE: 2020-02-07 03:33:46 TEAM MEMBERS (1) : Jeffery Zee IMAGE CREDITS: Image #1: Photographer Xuefeng Li, Box, 2019. Image #2: Photographer Xuefeng Li, Hall, 2019. Image #3: Photographer Xuefeng Li, Box, 2019. Image #4: Photographer Xuefeng Li, Box, 2019. Image #5: Photographer Xuefeng Li, Reception Desk, 2019. PATENTS/COPYRIGHTS: Copyrights belong to Jeffery Zee, 2019. |
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| Visit the following page to learn more: http://c7.gg/fUtvQ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JFR Studio PROFILE: JFR design studio is founded by Jeffrey Zee with a team of energetic and highly creative designers. With over 30 years of combined design experience, the JFR design studio specializes on conceptualizing and completing commercial projects focusing on Hospitality, Entertainment and Lifestyle projects. Specific Project types include high-end night clubs, exhibition showrooms, brand flagship stores, boutique hotels fitness centers and upscale dining and so on. JFR design studio represents a collective group of innovative designers from various backgrounds and cultures, and forms an open and creative environment where we constantly challenge the norms and mediocrity of the current design practice and processes. Through this collaboration we generate unique project experiences by working closely with various partners and end-users. While JFR studio has accumulated years of project experience throughout China, we continue to push beyond the boundaries of conventional design methodologies. Our professional team assist our clients from brand positioning, integration of resources, explore effective business model, and ultimately throughout design concept and implementation. Based this process of thorough research and design, we are then capable of achieving an innovative design experience that is unique in every way. And it is this spirit and attention to detail that sets us apart from others. |
| AWARD DETAILS | |
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Ariia Party Club by Jeffrey Zee is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Jeffrey Zee. · Click here to register inorder to view the profile and other works by Jeffrey Zee. |
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