La Moitie Multi Commercial Space by One Fine Day Studio & Partners

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DESIGN DETAILS
DESIGN NAME:
La Moitie

PRIMARY FUNCTION:
Multi Commercial Space

INSPIRATION:
La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other. So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.

OPERATION / FLOW / INTERACTION:
In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.

PROJECT DURATION AND LOCATION:
The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou, and was launched in Panyu District Guangzhou in October 2019.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size (m2): 326

TAGS:
Catering, Fashion, experience, pink, black,

RESEARCH ABSTRACT:
In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.

CHALLENGE:
In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.

ADDED DATE:
2020-02-02 16:02:31

TEAM MEMBERS (2) :
Design Director: Jump Lee and Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang

IMAGE CREDITS:
Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .

Visit the following page to learn more: https://www.gooood.cn/la-moitie-china-by-one- fine-day-studio
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CLIENT/STUDIO/BRAND DETAILS
NAME:
One Fine Day

PROFILE:
One Fine Day Studio & Partners is established in Shantou University, 2010. Later in 2013, One Fine Day based in Guangzhou,focused in Visual Design、Interior Design、Art Installation and Brand Integration. OFD initiate the individual designs, devoting to offer efficient programs for every client by exploring the branding DNA, with solid design capacity of multi-media and outstanding understanding of communications between brand and the market.

NOMINATION DETAILS

La Moitie Multi Commercial Space by One Fine Day Studio & Partners is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

La Moitie Multi Commercial Space by One Fine Day Studio & Partners is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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