The Meaninghall Tea Biluochun Tea Package by Suzhou SoFeng Culture Media Co.,Ltd.

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DESIGN DETAILS
DESIGN NAME:
The Meaninghall Tea

PRIMARY FUNCTION:
Biluochun Tea Package

INSPIRATION:
The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river. The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting. As a mackating goals,we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.

OPERATION / FLOW / INTERACTION:
This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.

PROJECT DURATION AND LOCATION:
The project started in April 2019 in Suzhou, China and finished in December 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Big Box Width 290mm x Depth 85mm x Height 180mm Small Box Width 70mm x Depth 70mmx Height 105mm Bronzing Process

TAGS:
Package, Tea, China, Suzhou, Biluochun

RESEARCH ABSTRACT:
Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.

CHALLENGE:
Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.

ADDED DATE:
2020-01-30 12:56:57

TEAM MEMBERS (3) :
Sha Feng, Creative Director, Lu Jiayi, Art Director and Xu Kai, Designer

IMAGE CREDITS:
Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019

PATENTS/COPYRIGHTS:
Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Meaninghall

PROFILE:
The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.

NOMINATION DETAILS

The Meaninghall Tea Biluochun Tea Package by Suzhou Sofeng Culture Media Co., Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Meaninghall Tea Biluochun Tea Package by Suzhou Sofeng Culture Media Co., Ltd is Winner in Packaging Design Category, 2019 - 2020.



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