Alstra Solar energy app by Daresay |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Alstra PRIMARY FUNCTION: Solar energy app INSPIRATION: We wanted to create the perfect setting for Astra. From the early days of childhood, we associate warm reds and yellows with the sun. Solar panels and our app are dependent on the sun, therefore bringing this feeling to the app made complete sense. At the same time, we see a move towards dark mode. with iOS and Android launching it as a standard, and people choosing dark mode as their default background. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Alstra is a loud and proud energy app. Users energy consumption, savings and expected production are presented in short, bold statements, rather than endless graphs. Following the dark mode trend, Alstra uses bright, energy rich colors on a black background, in a conversational design. Statements pop from the screen, giving users the confidence to share their contribution to sustainable energy production with friends, family and neighbors. OPERATION / FLOW / INTERACTION: Alstra is a real-time user information app. On start-up, users see their current energy consumption or savings, which they can share with anyone, via social, mail, etc. More detailed data is a swipe away. One touch navigation from the home screen leads to recent history, overall environmental contribution, or user profile. All information is in bold, simple statements and graphics that enhance the user experience. PROJECT DURATION AND LOCATION: The Alstra project began with a Design Sprint in March 2018 and the app was launched in November 2019. The entire project was completed in Umea, northern Sweden. |
PRODUCTION / REALIZATION TECHNOLOGY: The app was born in a Design Sprint. Based on our insights we tested iterative prototypes on customers before building a beta app. Customers trialled the app over a 6-month period, and 4 clear steps were identified in the customer journey: Decision to invest in solar, installation, self-doubt, increased commitment. Trigger material, app updates and in-home interviews gave us continued insights to improve the user experience, create a new graphical profile and build the app in React Native. SPECIFICATIONS / TECHNICAL PROPERTIES: Production and consumption data are collected in real-time from the power meter and solar inverter via a Wago Controller, and transmitted to the cloud. Data is analyzed and manipulated into human language and consumed by the app. Data from the Swedish Meteorological and Hydrological Institute API is also integrated. To ensure a great user experience in Android and iOS, system design conventions are followed based on the user's operation system. The views are adaptive to different screen sizes. TAGS: App, energy, solar, IoT, interactive, sustainability, UX, customer-centric, digital design, Daresay RESEARCH ABSTRACT: Taking a user centric approach throughout the project, we began with a Design Sprint to generate ideas, that resonate with users. Market analysis enabled us to define the optimal IoT solution. We developed questionnaires and carried out in depth interviews with users in their homes to discover people’s expectations and map the customer journey. Iterative prototypes, with various triggers, and differing visual and interaction designs were launched and user tested. CHALLENGE: Umea Energi’s corporate graphic guidelines were developed for print, signage and the web, a completely different channel to the Alstra app. We developed a new socially relevant graphical profile and tone of voice that expresses the feelings of people investing in change. Technically, we developed an IOT solution to gather data from multiple solar panel invertors, securely store it according to GDPR and present it in an exciting way so users can answer energy questions they get from people. ADDED DATE: 2020-01-28 14:56:42 TEAM MEMBERS (1) : Daresay and Umea Energi IMAGE CREDITS: Daresay, 2019. |
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| AWARD DETAILS | |
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Alstra Solar Energy App by Daresay is Winner in Mobile Technologies, Applications and Software Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Daresay. · Click here to register inorder to view the profile and other works by Daresay. |
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