Jiao Tang Restaurant by Liang Chen and Wang Shixue

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DESIGN DETAILS
DESIGN NAME:
Jiao Tang

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Since the resources on the earth are exhausted, the human beings have never stopped the exploration of Neptune. The design inspiration comes from the scene the human co-exist in harmony with the creatures on Neptune. The dominant hue of the space is International Klein Blue, representing the severe weather and life marks on Neptune. The unprecedented novelty and experience are reflected via the atmosphere created by interactive artistic mechanical device. The ceiling lamps are designed with the concept of Prince Rupert's Drop, highlighting the mystery of the creatures on Neptune.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is located in a commercial complex of the new area of Chengdu of Sichuan. The form of the project is hotpot restaurant, with a floor area of 506 square meters. In order to promote the brand popularity and attract consumers, They redefine dining space: a dramatic five-sense experience is created by referring to the elements in the fields of film and television, art, science, technology and design. An all-around upgrade is made from the senses of sight, hearing, smell, taste and touch.

OPERATION / FLOW / INTERACTION:
Human perception of action

PROJECT DURATION AND LOCATION:
Time of completion: January of 2020 Project address: Huanyufang Right Bank of the Central Sea, 2736 Jiannan Avenue, Shuangliu District, Chengdu, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mechanical device models are made by 3D printing technology, lamps are made by modeling and turnover technology, multifunctional dining table is design, and innovative material arrangement is applied, winning many design patents. Main materials: steel plate, terrazzo, tempered glass, frosted acrylic

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 30950mm x Depth 15550mm x Height 5350mm, Area: 506 square meters internal area 277.4 square meters, Outdoor area 278.6 square meters

TAGS:
Innovate, Interact, Experience, Neptune, Future

RESEARCH ABSTRACT:
The city of Chengdu, where the project located, is famous for energetic young generation and their consumption abilities. By field research on hotpot restaurants in Chengdu, there exists a common problem that to some extent the space design is lack of conception and innovation. It’s essential to attract consumers by renewing brand spaces. Based on brand localization strategy, it’s critical to enhance sense of immersion, narration and creativity in dining space design.

CHALLENGE:
Such commercial complex is located in urban development area. In weekdays, the customer flow is small and the economic benefit is sluggish. Moreover, the project is on the 4th floor, and there are restaurants with the same industrial condition on the same floor. Party A worries about the future development of the restaurant so that he asks to follow the following three principles: building a Chengdu high-quality restaurant with limited budget and ensuring the promotion of brand popularity; breaking the traditional dining space pattern; being unique and insisting on originality.

ADDED DATE:
2020-01-23 09:00:05

TEAM MEMBERS (8) :
Chief architect: Liang Chen, Design team: Wang Shixue, Fu Shenglong, Wang Hailong, Qi Wen, Shi Ying, Construction drawing design: Yang Fang, Pan Yong, Yang Mingzhe, Zhang Qiang, VI design: Guan Da, Lamp design: SSAD Studio, Furniture design: SSAD Studio, Project photography: Mao Hongyi and Video production: SSAD Studio

IMAGE CREDITS:
Image 1:Photographer Liang chen, 2020.
Image 2:Photographer Liang chen, 2020.
Image 3:Photographer Liang chen, 2020.
Image 4:Photographer Liang chen, 2020.
Image 5:Photographer Liang chen, 2020.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai Luyun Business Management Center

PROFILE:
Shanghai Lu'an enterprise management center is a company mainly engaged in catering industry established in 2019. It has two catering brands, one is Jiaotang, the other is yulinlu. The company breaks the traditional dining space environment, pursues the change of space and what kind of dining environment it can bring to the guests, and explores the relationship and interaction between the diners and the environment. To create a high-quality dining environment for customers. Jiaotang is a high-end brand of the company, mainly engaged in Seafood Hotpot. First, there are two direct stores in Jiaotang brand in Chengdu, China. The company expects to open four Direct stores in Chengdu in 2020. The space of each store has formed different themes. Now, one of the two stores is themed with "bamboo" and the other is themed with Neptune. They are all exploring dining environments under different themes.

NOMINATION DETAILS

Jiao Tang Restaurant by Liang Chen and Wang Shixue is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Jiao Tang Restaurant by Liang Chen and Wang Shixue is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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