Lingfan Dele Liquor by Qi-Jun Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lingfan Dele PRIMARY FUNCTION: Liquor INSPIRATION: Ling Fan De Le Liquor aims at people (mostly young people) who can eat, drink and play. Therefore, the requirements of the new design respect the local culture, guide the trend of consumption, and make a new thinking design for the traditional wine packaging. The theme of the new design is to spread the local culture and reflect the interesting life. Compared with the past packaging, it has more accurate brand communication and brand visualization. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ling Fan De Le - it's a metaphor for the magic medicine that smart Yixiu wants. It's one of Changsha's iconic dialects.Therefore, the requirement of design is to respect the local culture, guide the trend of consumption, and make a new thinking design for the traditional wine packaging. The theme of the design is to spread the local culture and reflect the interesting life. Compared with the past packaging, it has more accurate brand communication and brand visualization. Changsha is a city with high GDP and happiness index. The local people have a long history of singing and dancing, drama, food culture and folk art, calling for the memory of the years and extending the spirit of the bones. They combine Huxiang culture with the style of Chinese decorative painting, and innovate the design of brand wine to meet the new era of aesthetic, with unique characteristics. In terms of design, they have subverted the traditional style, innovated the old and brought forth the new. With the characteristics of decorative painting, they have both pop art techniques and reflected a certain trend of art style. The famous scenes of folk allusions (Huagu opera, liuhaiqiaoqiao, Xiangxiu pattern, spicy girl, Changsha mahjong, Xiangjiang River water, traditional Xiangyun, etc.) are displayed in a relaxed, joyful and humorous way. OPERATION / FLOW / INTERACTION: The illustration of "Ling Fan De Le" originates from the traditional folk allusions of "Liu haiqiaoqiao" and "advertising&qu PROJECT DURATION AND LOCATION: Designed in Changsha in December 2019 and proofed in Shandong in January 2020 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle is painted with glass bottle, and the bottom of the bottle is connected with the mouth end to end. The concave convex structure has epoch-making significance for the later transportation, effect display, space saving, environmental protection secondary utilization, etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Capacity: 100ml; bottle size: 8cm × 8cm × 10cm TAGS: Packaging design，liquor design，bottle design，culture wine design RESEARCH ABSTRACT: Before the concept is changed to design, They have a deep understanding of brand culture. They goal is to promote the new image of products among young people, a strong appeal of the spiritual world and an urgent emotion to find soul confidants. They have the label of pursuing, not giving up, and daring to love and hate. The style of illustration is flat, popular, and the theme is clear. The bottle structure of "concave convex" is adopted to save money It also optimizes the space display effect. Therefore, for the purpose of function and aesthetics, They put forward the idea that the product is independent and personalized, and the space display is more optimized. CHALLENGE: In the process of proofing, They encountered some difficulties in the reduction design. Fortunately, They overcame it and reduced the cost to the lowest level. ADDED DATE: 2020-01-22 08:13:51 TEAM MEMBERS (2) : Design Director: Wang Qijun and Designer:Qiao Tianzhi,Wang Junyao IMAGE CREDITS: Qi-Jun Wang, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: HYSC design PROFILE: HYSC is a design studio focusing on the drinks, beverages and food industry. With the concept of "creation and sharing", HYSC is positioned as a "brand realist" and aims to build a "brand service industry chain with real value". |
| AWARD DETAILS | |
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Lingfan Dele Liquor by Qi-Jun Wang is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Qi-Jun Wang. · Click here to register inorder to view the profile and other works by Qi-Jun Wang. |
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