Floral Banquet Wedding Gift Box by Su Wan Ling

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DESIGN DETAILS
DESIGN NAME:
Floral Banquet

PRIMARY FUNCTION:
Wedding Gift Box

INSPIRATION:
The design of series sleeves used three phases of love as the illustrating intention. The smaller one, with delightful pink background, presents the warm and cute love buds between 2 people when they first met. The one in middle size is in green, the illustration symbolizes that the relationship gradually grows strong like a plant. And at the end, the large wooden box has a pure white background to deliver the pureness and eternity that white veil stands for in wedding.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Based on elegant & cute branding principle, aunt stella create this floral series targeted on wedding gifting market. Every single sleeve of wooden box symbolizes an aspect of love and romance. The pink one with plumeria symbolize the first love, delivering bashful and delightful wish in a relationship. The green one with lively ghost plant and feather imprints the eternity of love. And in the last piece, we use white background as a symbol of the wedding dress and pureness of love which is enriched by surrounding roses and plenty floral, fruity illustrations.

OPERATION / FLOW / INTERACTION:
The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.

PROJECT DURATION AND LOCATION:
The project started in June 2018 in Taipei and finished in August 2018 in Taipei.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We chose natural pine wood for this wedding series because of its unique wood grain feature, which symbolizes the uniqueness of every couple’s romantic story. From material selection, dimension design to the covered sleeve illustration, we are proud to present the wedding gift series with golden 1 sleeve and 2 box ratio and ribbon bow end to deliver the love giving spirit and warmest blessing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The pink one is 160 x 160 x 60mm, the green one is 235 x 235 x 70mm and the white one is 265 x 265 x 70mm.

TAGS:
Gift, Wedding, AuntStella, Packaging, Flower, Present, love

RESEARCH ABSTRACT:
-

CHALLENGE:
We choose natural pine wood as a material for this wedding series gift to match the expectation of premium end & uniqueness. The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.

ADDED DATE:
2020-01-22 03:14:14

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image#1 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#2 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#3 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#4 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.

PATENTS/COPYRIGHTS:
Copyrights belong to AUNT STELLA, 2019.

Visit the following page to learn more: http://www.behance.net/13smile
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aunt Stella

PROFILE:
Aunt Stella is the real-life aunt of Joseph Dunkle, the founder of the Aunt Stella Cookie Company. Born on April 13th, 1908, Stella was a kindergarten teacher, beloved by both her pupils and those who knew her. She was particularly well known for treating her family and friends to delicious home-baked cookies and cakes. Our company philosophy is “Warm Heart Communication”. Using only natural ingredients and preparing the cookies and cakes by hand, we strive to continue Aunt Stella’s legacy by bringing a ‘warm heart’ to everything we do.

NOMINATION DETAILS

Floral Banquet Wedding Gift Box by Su Wan Ling is a Nominee in Packaging Design Category.

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AWARD DETAILS

Floral Banquet Wedding Gift Box by Su Wan Ling is Winner in Packaging Design Category, 2019 - 2020.



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