Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zhengyuanpu Travellers Series PRIMARY FUNCTION: Pu'er Tea Packaging INSPIRATION: 1.The demand of target consumers for portability. 2.Pu'er tea needs safer materials and printing technology. 3.Target consumers pursue beautiful packaging UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake. The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer . OPERATION / FLOW / INTERACTION: Tear open wrapper. PROJECT DURATION AND LOCATION: The project finished in Autumn 2019 in Kunming. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping SPECIFICATIONS / TECHNICAL PROPERTIES: 50mmX85mmX3mm TAGS: Portable , Pu'er tea packaging, Debossing，Travelle RESEARCH ABSTRACT: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer . CHALLENGE: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea. ADDED DATE: 2020-01-20 02:13:54 TEAM MEMBERS (3) : Luo Xing, Chen Juhua and Fu Yating IMAGE CREDITS: Luo Xing and Chen Juhua and Fu Yating, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jinde Design PROFILE: - |
| AWARD DETAILS | |
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Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Luo Xing and Chen Juhua and Fu Yating. · Click here to register inorder to view the profile and other works by Luo Xing and Chen Juhua and Fu Yating. |
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