Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating

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DESIGN DETAILS
DESIGN NAME:
Zhengyuanpu Travellers Series

PRIMARY FUNCTION:
Pu'er Tea Packaging

INSPIRATION:
1.The demand of target consumers for portability. 2.Pu'er tea needs safer materials and printing technology. 3.Target consumers pursue beautiful packaging

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake. The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .

OPERATION / FLOW / INTERACTION:
Tear open wrapper.

PROJECT DURATION AND LOCATION:
The project finished in Autumn 2019 in Kunming.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
50mmX85mmX3mm

TAGS:
Portable , Pu'er tea packaging, Debossing,Travellers Series

RESEARCH ABSTRACT:
The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .

CHALLENGE:
The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.

ADDED DATE:
2020-01-20 02:13:54

TEAM MEMBERS (3) :
Luo Xing, Chen Juhua and Fu Yating

IMAGE CREDITS:
Luo Xing and Chen Juhua and Fu Yating, 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Jinde Design

PROFILE:
-



NOMINATION DETAILS

Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating is Winner in Packaging Design Category, 2019 - 2020.



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