Pop Up Magazine Opening Title by Rafael de Araujo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pop Up Magazine PRIMARY FUNCTION: Opening Title INSPIRATION: The idea for this project was to create a contemplative piece to watch. We wanted to transform the scene, show different perspectives and new paths. We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time. The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that. OPERATION / FLOW / INTERACTION: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles. The project was done in 12 frames per second, so the piece looks more craft hand and less digital. PROJECT DURATION AND LOCATION: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects. SPECIFICATIONS / TECHNICAL PROPERTIES: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels. TAGS: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid RESEARCH ABSTRACT: I did a narrative review of the relationship between the concept ''escape&# CHALLENGE: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping ADDED DATE: 2020-01-19 17:25:35 TEAM MEMBERS (5) : Pop-Up Magazine Art Direction:Annie Jen, Music:Magik*Magik Orchestra, Composer:Minna Choi, Design / Animation / Direction:Rafael de Araujo and Created by Pop-Up Magazine IMAGE CREDITS: Rafael de Araujo, 2019. |
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| Visit the following page to learn more: http:// http://vimeo.com/rafaeldearaujo | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Pop Up Magazine PROFILE: Pop-Up Magazine is a magazine performed live. The shows feature never-before seen or heard multimedia stories performed on stage by writers, radio producers, photographers, filmmakers, and musicians. The show happens every year in several cities in the US. |
| AWARD DETAILS | |
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Pop Up Magazine Opening Title by Rafael De Araujo is Winner in Movie, Video and Animation Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Rafael de Araujo. · Click here to register inorder to view the profile and other works by Rafael de Araujo. |
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