Saintly Flavours Gourmet Food Gift Set by Jeremy Bonggu Kang

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DESIGN DETAILS
DESIGN NAME:
Saintly Flavours

PRIMARY FUNCTION:
Gourmet Food Gift Set

INSPIRATION:
Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018's Met Gala fashion theme of Catholicism. The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. The names of gourmet products from seven Abbeys of France represent the values of Catholicism such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The overall design of the project focuses on creating an artistic and luxurious look to catch the eyes of consumers of the high-end store, using the ornate and traditional style of illustrations to convey the theme of Catholicism. Not only was the logo for the brand made in an etching style illustration, but the detailed illustrations of each Abbey were placed in medieval style hand drawn flames on the front of the label. The package was designed to serve the decorative purpose by itself while and after using it.

OPERATION / FLOW / INTERACTION:
Inside of the fitted outer container, two wine bottles (one red wine and one white wine), one cracker box, and three jam jars are stacked up like an architecture.

PROJECT DURATION AND LOCATION:
The project started and finished in 2018 in Vancouver.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
To give an artistic and luxurious look, the thick papers with textures like an artist's sketchbook were used as the boxes and labels of each product of the gift set.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wine: 65mm x 65mm x 297mm Jam: 61mm x 61mm x 122mm Cheese: 103mm x 42mm x 103mm Cracker: 204mm x 56mm x 56mm

TAGS:
Packaging design, Gourmet foods gift set, Logo design, illustration, wine, jam, cracker, luxury

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge of the project was to balance the beauty and fanciness of the ornamental elements from the rich tradition and the modern luxury appealing contemporary consumers. The usage of the chosen typeface and the mindful composition of graphic elements helped to win the balanced look of the outcome.

ADDED DATE:
2020-01-17 13:20:16

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Jeremy Bonggu Kang, 2018
Image #2: Jeremy Bonggu Kang, 2018
Image #3: Jeremy Bonggu Kang, 2018
Image #4: Jeremy Bonggu Kang, 2018
Image #5: Jeremy Bonggu Kang, 2018

PATENTS/COPYRIGHTS:
Copyrights belong to Jeremy Bonggu Kang, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jeremy Bonggu Kang

PROFILE:
Jeremy is a multidisciplinary graphic designer, painter, illustrator skilled in developing concepts and visualizing creative ideas in exquisitely detailed design. He graduated from Seoul Art High School and got his bachelor’s degree in painting at Seoul National University in Korea. Then he moved to Vancouver, Canada and started studying Graphic Design at LaSalle College known as Art Institute of Vancouver before. He got a bachelor’s degree in Graphic Design in 2019.

NOMINATION DETAILS

Saintly Flavours Gourmet Food Gift Set by Jeremy Bonggu Kang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Saintly Flavours Gourmet Food Gift Set by Jeremy Bonggu Kang is Winner in Packaging Design Category, 2019 - 2020.



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