W Atlanta Midtown Luxury Hotel by Virserius Studio

Home > Winners > #96698


DESIGN DETAILS
DESIGN NAME:
W Atlanta Midtown

PRIMARY FUNCTION:
Luxury Hotel

INSPIRATION:
The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.

OPERATION / FLOW / INTERACTION:
In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.

PROJECT DURATION AND LOCATION:
The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.

PRODUCTION / REALIZATION TECHNOLOGY:
The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The lobby and bar measure approximately 929.0304 square metres

TAGS:
art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury

RESEARCH ABSTRACT:
To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.

CHALLENGE:
The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.

ADDED DATE:
2020-01-11 02:14:19

TEAM MEMBERS (2) :
Principal Designer: Virserius Studio and Art Consultants: Imaggo Production

IMAGE CREDITS:
Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019

Visit the following page to learn more: http://www.virseriusstudio.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Virserius Studio

PROFILE:
Virserius Studio comprises a global team of designers, artists, architects and storytellers, all of whom draw from diverse backgrounds in architecture, business, fashion, and fine art to transform spaces, create joyful guest experiences around the world and exceptional results for clients. The team provides a range of interior architecture and design services for hotels, resorts, bars, restaurants, lounges, meeting and event spaces. From project conception through execution, the team works hand-in-hand with owners, operators, developers and other hospitality project consultants to realize their dreams and ensure superior results.

NOMINATION DETAILS

W Atlanta Midtown Luxury Hotel by Virserius Studio is a Nominee in Hospitality, Recreation, Travel and Tourism Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Virserius Studio when results are announced.
AWARD DETAILS

W Atlanta Midtown Luxury Hotel by Virserius Studio is Winner in Hospitality, Recreation, Travel and Tourism Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Virserius Studio.

· Click here to register inorder to view the profile and other works by Virserius Studio.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Virserius Studio's Hospitality Design?
You will most likely enjoy other award winning hospitality designs as well.
Click here to view more Award Winning Hospitality Designs.


Did you like W Atlanta Midtown Luxury Hotel? Help us create a global awareness for good hospitality design worldwide. Show your support for Virserius Studio, the creator of great hospitality design by gifting them a nomination ticket so that we could promote more of their great hospitality designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.