It's a Metaphor Table by Emanuele Di Bacco

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DESIGN DETAILS
DESIGN NAME:
It's a Metaphor

PRIMARY FUNCTION:
Table

INSPIRATION:
"The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people. This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood. Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.

OPERATION / FLOW / INTERACTION:
A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.

PROJECT DURATION AND LOCATION:
The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating. A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose. The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Measures are in mm. Glass platform ΓΈ: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000

TAGS:
table, social design, equality of the sexes, Japan, sumo

RESEARCH ABSTRACT:
The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.

CHALLENGE:
The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.

ADDED DATE:
2020-01-08 11:06:54

TEAM MEMBERS (1) :
Emanuele Di Bacco

IMAGE CREDITS:
Emanuele Di Bacco all Rights Reserved

PATENTS/COPYRIGHTS:
Copyrights belong to Emanuele Di Bacco

Visit the following page to learn more: http://gladstonestudio.co.uk/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Gladstone London

PROFILE:
Gladstone is a London based studio focused on social and environmental awareness idea-based design, mainly as furniture. The quirky designs spring from the minds of its designers, artisans and collaborators to turn these concepts into trendsetting high-quality pieces.

NOMINATION DETAILS

It's a Metaphor Table by Emanuele Di Bacco is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

It's a Metaphor Table by Emanuele Di Bacco is Winner in Furniture, Decorative Items and Homeware Design Category, 2019 - 2020.



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