It's a Metaphor Table by Emanuele Di Bacco

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DESIGN DETAILS
DESIGN NAME:
It's a Metaphor

PRIMARY FUNCTION:
Table

INSPIRATION:
"The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people. This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood. Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.

OPERATION / FLOW / INTERACTION:
A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.

PROJECT DURATION AND LOCATION:
The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.

FITS BEST INTO CATEGORY:
Furniture Design

PRODUCTION / REALIZATION TECHNOLOGY:
3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating. A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose. The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Measures are in mm. Glass platform ΓΈ: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000

TAGS:
table, social design, equality of the sexes, Japan, sumo

RESEARCH ABSTRACT:
The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.

CHALLENGE:
The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.

ADDED DATE:
2020-01-08 11:06:54

TEAM MEMBERS (1) :
Emanuele Di Bacco

IMAGE CREDITS:
Emanuele Di Bacco all Rights Reserved

PATENTS/COPYRIGHTS:
Copyrights belong to Emanuele Di Bacco

Visit the following page to learn more: http://gladstonestudio.co.uk/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Gladstone London

PROFILE:
Gladstone is a London based studio focused on social and environmental awareness idea-based design, mainly as furniture. The quirky designs spring from the minds of its designers, artisans and collaborators to turn these concepts into trendsetting high-quality pieces.



NOMINATION DETAILS

It's a Metaphor Table by Emanuele Di Bacco is a Nominee in Furniture Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

It's a Metaphor Table by Emanuele Di Bacco is Winner in Furniture Design Category, 2019 - 2020.



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COMMENTS
Giulia Esposito Comment #10786 on December 26, 2022, 11:33 pm
I am absolutely in love with this "Table" design! The sleek and modern look combined with the unique and intricate details make it a truly remarkable piece of furniture. It is exquisitely crafted and the use of materials makes it stand out from the rest. The design is highly functional and practical and adds a touch of sophistication to any interior. Its creative use of metaphors creates a visually stunning effect and adds a deeper meaning to the piece. This work is truly a masterpiece and I am in awe of its beauty and innovation. Congratulations to Emanuele Di Bacco for winning the A' Design Award for their fantastic work!
Adam Harris Comment #69903 on January 4, 2023, 2:39 am
This amazing work of furniture design is truly something to be celebrated! It's a Metaphor is a thought-provoking piece that speaks volumes, challenging unethical behaviors of our times with a clever use of irony and humor. The piece symbolically desecrates macho dominance in a respectful and humorous way, while still emphasizing the importance of social rights and equal opportunity. It is clear that the designer has put a lot of thought into the research and creative development of this project, making it an excellent example of good design. Congratulations to the designer for their well-deserved award!
Chloe Turner Comment #79463 on January 4, 2023, 7:26 am
I'm absolutely in awe of this design as it manages to be both aesthetically pleasing and thought-provoking. The designer has cleverly used a metaphor from sumo wrestling to make a powerful statement about gender equality. The idea of an impenetrable sumo wrestler being toppled by a flower pot is both visually striking and incredibly witty, making this work a true work of art. It's an ingenious way to challenge traditional macho dominance and spark meaningful conversations. Bravo to the designer for creating such a unique and powerful piece!
Mark Allen Comment #81358 on January 4, 2023, 8:41 am
This work is a fantastic example of how design can be used to challenge and provoke social issues. The combination of practical function and communication contents creates a powerful message that is both humorous and effective. The use of irony to tackle a heavily debated issue is an innovative approach and the attention to detail in terms of materials and production methods demonstrates a high level of craftsmanship. Congratulations to the designer for their creative and successful design!
Elisabeth Clark Comment #82786 on January 4, 2023, 9:41 am
I am so delighted to see Emanuele Di Bacco's work 'It's a Metaphor' being recognized with an A' Design Award! This is an incredible achievement and a testament to the talent and skill of Emanuele Di Bacco. The unique furniture design is truly a work of art, incorporating humour and irony to raise awareness of social rights and equal opportunity. It is inspiring to see how Emanuele Di Bacco has used Pinocchio's story as a metaphor to challenge unethical behaviors and the macho dominance still present in some traditions. I was also impressed to learn about the research that went into the project, and am sure that it will continue to spark meaningful conversations and create positive change. Congratulations to Emanuele Di Bacco for their hard work and dedication!

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