Hazuto Cutting and Serving Board by Tom Chan and Melanie Man

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DESIGN DETAILS
DESIGN NAME:
Hazuto

PRIMARY FUNCTION:
Cutting and Serving Board

INSPIRATION:
I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.

OPERATION / FLOW / INTERACTION:
No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.

PROJECT DURATION AND LOCATION:
Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.

PRODUCTION / REALIZATION TECHNOLOGY:
Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.

SPECIFICATIONS / TECHNICAL PROPERTIES:
230 x 14 x 325 mm Width mm x Depth mm x Height mm

TAGS:
kitchen, cutting, serving, board, wood, hazuto

RESEARCH ABSTRACT:
Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports. Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings. Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.

CHALLENGE:
The concept simplicity and execution are the most challenging parts. It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction. The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.

ADDED DATE:
2020-01-07 15:22:09

TEAM MEMBERS (2) :
Tom Chan and Melanie Man

IMAGE CREDITS:
Tom Chan and Melanie Man, 2019.

PATENTS/COPYRIGHTS:
Design registration pending in Hong Kong and China. Trademark registration pending in HK and China.

Visit the following page to learn more: http://www.hazuto.com.hk/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
hazuto

PROFILE:
hazuto aspires to design refined but unassuming homeware products that understated users will desire. We want to be an alternative to the over-marketed, glam-glam commercial product companies by operating with integrity, groundedness and keeping it real (with a healthy dose of cynicism). Our roots stem from years living in the United Kingdom, and absorbing some extent of British culture, inspiring our practical mindset.

NOMINATION DETAILS

Hazuto Cutting and Serving Board by Tom Chan and Melanie Man is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

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AWARD DETAILS

Hazuto Cutting and Serving Board by Tom Chan and Melanie Man is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2019 - 2020.



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