Float Strawless Bubble Tea cup by Fang Shih and Tian-Yu Wu

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DESIGN DETAILS
DESIGN NAME:
Float

PRIMARY FUNCTION:
Strawless Bubble Tea cup

INSPIRATION:
Bubble tea is an unique street drink culture in Taiwan; however, a handful freshness each day brings a billion of disposable plastic cups and plastic straw waste every year. We want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea. reduce the numbers of disposable plastic cups and straws.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.

OPERATION / FLOW / INTERACTION:
FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Since people make a billion of disposable plastic cups and plastic straw waste while drinking bubble tea, we want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea, and reduce the numbers of disposable plastic cups and straws.

PROJECT DURATION AND LOCATION:
Started from Nov. 2018 to Dec. 2019

PRODUCTION / REALIZATION TECHNOLOGY:
plastic injection molding, silicone injection molding

SPECIFICATIONS / TECHNICAL PROPERTIES:
106mm x 106mm x 236mm

TAGS:
reusable, cup, bubble tea, sustainable design

RESEARCH ABSTRACT:
“Bubble tea” is an unique street drink culture that is risen in Taiwan since the 1980s. According to media statistics, more than 1.5 billion cups of bubble tea drinks are sold every year in Taiwan, which means there are more than 1.5 billion disposable containers are used every year as well. Although there are many reusable cups being launched every year in Taiwan, we found that people tend to lower the time of using after buying them. So we did survey, interviews and use mind-mapping to find the reason: the reusable straws are not only difficult to clean, but also not easy to carry around. That’s why we came up with Float to be the solution to these problems.

CHALLENGE:
The most difficult part in the process is the adjustments of using fluency. Based on our core concept ”the motivation of continuous using comes from a good user experience", we improved and adjusted hundreds of times in details such as the caliber of the rim and the slope of the inner cup, in order to make user has the best drinking experience.

ADDED DATE:
2019-12-29 11:59:01

TEAM MEMBERS (2) :
Fang Shih and Tian-yu Wu

IMAGE CREDITS:
All Images: Photographer Oni Lai

PATENTS/COPYRIGHTS:
Patented. Patent No. M584644 Patent Holder. Wu, Tianyu ; SHIH FANG Year. 2019

Visit the following page to learn more: https://reurl.cc/zyjE40
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CLIENT/STUDIO/BRAND DETAILS
NAME:
float

PROFILE:
“float” is based in Taipei, Taiwan, founded in May, 2019 by Fang Shih and Tian-yu Wu, who are committed to creating a better experience of reusable product to reduce disposable one.They believe a sustainable product should be not only recyclable but also durable and thoughtful. Only good user experiences can make people more willing to choose reusable products and keep using in their daily life, creating a sustainable circle.

NOMINATION DETAILS

Float Strawless Bubble Tea Cup by Fang Shih and Tian-Yu Wu is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

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AWARD DETAILS

Float Strawless Bubble Tea Cup by Fang Shih and Tian-Yu Wu is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2019 - 2020.



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