Off Screen Audio Books Design by Weiquan Long

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DESIGN DETAILS
DESIGN NAME:
Off Screen Audio

PRIMARY FUNCTION:
Books Design

INSPIRATION:
Opera elements are one of the important elements and components in Peng Xiao hang's works. His creation breaks through the description of the behavior of dramatic characters and wedge into their soul, breaks through the description of fragmental pictures and shows the eternal quality, and depicts the eternal texture at the core of his creation. The characters in the pictures are more abstract in common and symbolic of the spirit of traditional Chinese culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the cover design, the technology of hollow out can directly reflect the world of books and drama, highlight the theme of off screen sound, break the limitation of drama, cater to the essence of The Times, and create a specific symbol of off screen sound. Increased the aesthetic and artistic sense of books. The font design of off screen audio is an audio symbol composed of dots, lines and planes. The work of "Sound Outside the Picture" uses a hollow-out process on the cover design. Through the mutual deposit of the theme of "Sound Outside the Picture" and the appearance of the drama, it can directly reflect the author's drama world, break the limitations of the drama, and cater to the spirit of the times Create a specific symbol with sound outside the painting. Increased the aesthetic and artistic sense of books.

OPERATION / FLOW / INTERACTION:
"Sound outside the painting" Peng Xiaohang's work is a "Guangdong Freehand Oil Painting Society Nomination Exhibition" co-sponsored by Guangdong Freehand Oil Painting Society, New Southern Art, Guangdong Environmental Protection and Guangdong Fashion Brand Operation Group. The opera element is one of the important elements and components in Peng Xiaohang's works. For him, drama is the epitome of oriental culture, permeating the vitality of the nation, containing oriental thoughts and humanistic feelings, which also inspired his thinking about life , Prompting him to express his love for drama with painting creation. His heart is woven with oriental feelings, Chinese style is the appearance of his life, and oil painting is his tool for expressing emotions. Western oil painting is used to express the Chinese national spirit and culture. The rich traditional culture constitutes an inexhaustible art resource for the painter, and transplants the national freehand spirit into oil painting creation. In recent years, his paintings have gradually reduced the depiction of character shapes, simplified the background, made the characters exist in non-specific spaces, emphasized the non-uniqueness of time, and increased the depth of time, making the symbol of the character not cause Time and space are limited. In the process of his continuous creation, the painting language and form content are evolving. In this series of painting exhibition works, he let more people know the painter's unique painting language system and style, and how the painter uses painting To express the spiritual culture of the Chinese nation and the symbols of oriental civilization, to give the audience an experience of the dramatic world outside the painting.

PROJECT DURATION AND LOCATION:
Guangzhou, China, 2019

PRODUCTION / REALIZATION TECHNOLOGY:
Lock wire false hardcover Outer cover back cover high density gray plate Hot dumb silver Activated hollow Laser void

SPECIFICATIONS / TECHNICAL PROPERTIES:
DIMENSION: 190mmX210mm

TAGS:
Peng Xiao Hang、Opera paintings、Book Cover Design、Off-screen sound

RESEARCH ABSTRACT:
Through painting creation, Peng Xiao Hang expresses his love for drama, transplanting national freehand brushwork spirit into oil painting creation, and writing his Oriental feelings. Through the simplification of time and space in the process of creation, Peng Xiao hang makes the character unbending on the surface, but emphasizes the inner spirit. The character can be gone with the wind, but the soul is eternal.

CHALLENGE:
The challenge comes from how to express the inner essence of Peng Xiao hang 's works and the Oriental feelings that urge him to work tirelessly.

ADDED DATE:
2019-12-27 16:51:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
Weiquan Long, 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Guangzhou zhengdian advertising co. LTD

PROFILE:
Guangzhou zhengdian advertising co. LTD focuses on the exploration and dissemination of corporate brand value, has profound experience in strategic planning, from creativity to strategy, from vision to execution, and is committed to creating influence for customers.



NOMINATION DETAILS

Off Screen Audio Books Design by Weiquan Long is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Off Screen Audio Books Design by Weiquan Long is Winner in Print and Published Media Design Category, 2019 - 2020.



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