Jiu Ming Tang Liquor by Qi-Jun Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jiu Ming Tang PRIMARY FUNCTION: Liquor INSPIRATION: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won. OPERATION / FLOW / INTERACTION: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive. PROJECT DURATION AND LOCATION: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users. SPECIFICATIONS / TECHNICAL PROPERTIES: Packing:Height 32cm,Width:22.5cm,Le TAGS: Bottle type design,Packing design,Earthenware, Knight-errant RESEARCH ABSTRACT: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense. CHALLENGE: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,w ADDED DATE: 2019-12-27 08:30:57 TEAM MEMBERS (2) : Design Director:Wang Qijun and Design Assistant:Yi Xin, Liu Han IMAGE CREDITS: Qi-Jun Wang, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wang Qi-jun PROFILE: HYSC is a design studio focusing on the drinks, beverages and food industry. With the concept of "creation and sharing", HYSC is positioned as a "brand realist" and aims to build a "brand service industry chain with real value". |
| AWARD DETAILS | |
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Jiu Ming Tang Liquor by Qi-Jun Wang is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Qi-Jun Wang. · Click here to register inorder to view the profile and other works by Qi-Jun Wang. |
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