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| DESIGN DETAILS |
DESIGN NAME:
Jiu Ming Tang
PRIMARY FUNCTION:
Liquor
INSPIRATION:
During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
OPERATION / FLOW / INTERACTION:
They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
PROJECT DURATION AND LOCATION:
The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
TAGS:
Bottle type design,Packing design,Earthenware, Knight-errant
RESEARCH ABSTRACT:
The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
CHALLENGE:
The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
ADDED DATE:
2019-12-27 08:30:57
TEAM MEMBERS (2) :
Design Director:Wang Qijun and Design Assistant:Yi Xin, Liu Han
IMAGE CREDITS:
Qi-Jun Wang, 2019.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Wang Qi-jun
PROFILE:
HYSC is a design studio focusing on the drinks, beverages and food industry. With the concept of "creation and sharing", HYSC is positioned as a "brand realist" and aims to build a "brand service industry chain with real value".
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| COMMENTS |
| Giulia Esposito |
Comment #10759 on December 26, 2022, 11:24 pm |
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I am truly in awe of the beautiful design of Jiu Ming Tang. It is clear that a lot of thought went into creating a packaging that would truly stand out and capture the attention of the consumer. The combination of the vibrant colors and intricate detailing truly makes this Liquor packaging an eye-catching piece of art. It is an impressive feat to be able to convey the essence of the product in a visually appealing way. Congratulations to Qi-Jun Wang for winning the A' Design Award for this incredible work!
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| Paul Williams |
Comment #53053 on January 3, 2023, 6:45 pm |
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It's no wonder Jiu Ming Tang has won the prestigious A' Design Award for Packaging Design! This remarkable work is brimming with creative flair, with the outer surface's environmentally friendly paper and the traditional Chinese ‘Cai Tou’ seal, which is torn open like a scroll. The combination of the simple yet eye-catching design and the colorful display captures the attention of viewers and brings to life the essence of the Dragon Boat Festival. As if this wasn't enough, the design has also been crafted to reflect the traditional culture of the festival, with modern culture seamlessly integrated and innovated. This unique work is truly something special and deserves the recognition it has received. Congratulations!
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| Paul Phillips |
Comment #61491 on January 3, 2023, 10:48 pm |
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What an inspiring work! The “Jiu Ming Tang” Liquor is a perfect example of a successful packaging design. The idea of using a “Cai Tou” - a traditional Chinese wish - as the seal is wonderfully clever and the opening of the seal like a scroll is truly captivating. The contrast between the simple outer surface and the colorful inner part creates a great visual impact and is bound to draw the eye of any viewer. The attention to detail and thought put into the design is remarkable and it is no surprise that this work has been recognized with the A' Design Award.
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| Elena Petrenko |
Comment #65260 on January 4, 2023, 12:27 am |
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This award-winning work impressively combines traditional Chinese elements with modern culture, creating an eye-catching visual impact and enhancing cultural identity.
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| Elisabeth Clark |
Comment #82682 on January 4, 2023, 9:36 am |
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I am thoroughly inspired by Qi-Jun Wang's work - the 'Jiu Ming Tang' Liquor. The packaging design is truly remarkable, as it fuses modern and traditional culture in an innovative way. The use of environmentally friendly paper, the 'Cai Tou' seal and the scroll-like opening all add to the visual impact of the design. It is a great example of how traditional values can be sustained and celebrated in a modern context. Congratulations to Qi-Jun Wang for receiving the A' Design Award with this fantastic work!
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