Heytea Lab Shenzhen OCT Harbor Store Store by Uno Chan

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DESIGN DETAILS
DESIGN NAME:
Heytea Lab Shenzhen OCT Harbor Store

PRIMARY FUNCTION:
Store

INSPIRATION:
Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.

OPERATION / FLOW / INTERACTION:
The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.

PROJECT DURATION AND LOCATION:
The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.

TAGS:
Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere

RESEARCH ABSTRACT:
Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.

CHALLENGE:
The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.

ADDED DATE:
2019-12-24 10:33:55

TEAM MEMBERS (2) :
Uno Chan and Fei Xiao

IMAGE CREDITS:
Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Uno Chan, 2019.

Visit the following page to learn more: http://www.tomodesign.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TOMO Interior Design Firm

PROFILE:
TOMO Interior Design Firm founded in China design of all - Shenzhen, is a set of interior design, environmental design, soft outfit design is one of the professional design company, the company provides business space, sales offices, clubs, villas and housing design services. In addition to the leading designers from leading international art and design circles, the office also includes team members from leading art and design institutions with extensive practical experience.

NOMINATION DETAILS

Heytea Lab Shenzhen Oct Harbor Store Store by Uno Chan is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Uno Chan is also kept secret. This information will also be available later.
AWARD DETAILS

Heytea Lab Shenzhen Oct Harbor Store Store by Uno Chan is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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