Xinwanxin Noodles Restaurant by Tiao Ouyang

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DESIGN DETAILS
DESIGN NAME:
Xinwanxin Noodles

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.

OPERATION / FLOW / INTERACTION:
In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.

PROJECT DURATION AND LOCATION:
The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 380 square meters. The functions of display, sale, kitchen operation and guest seat are mixed and reorganized to fully understand the integrated design of brand spirit, to express and influence the various possibilities of products and space, space and people, people and people, so that customers can enjoy all kinds of experiences while entering and leaving the restaurant.

TAGS:
Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design

RESEARCH ABSTRACT:
In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.

CHALLENGE:
The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.

ADDED DATE:
2019-12-23 09:21:29

TEAM MEMBERS (6) :
Tiao Ouyang, Jiahui Zhu, Yun Yao, Jin Chen, Danfeng Zhou and Yang Li

IMAGE CREDITS:
Image #1: Photographer Yiyin Xu, Dining Area, 2019.
Image #2: Photographer Yiyin Xu, Dining Area 2, 2019.
Image #3: Photographer Yiyin Xu, Dining Area 3, 2019.
Image #4: Photographer Yiyin Xu, Hall, 2019.
Image #5: Photographer Yiyin Xu, Dining Area 4, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Tiao Ouyang, 2019.

Visit the following page to learn more: http://rrd.me/fwaXs
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CLIENT/STUDIO/BRAND DETAILS
NAME:
OYTT DESIGN

PROFILE:
OYTT DESIGN is a diversified space design company which is founded in 2014. It is committed to creating the fashion space of current aesthetics, not afraid of challenges but also like to explore the limits of thinking. Company Slogan: design and live attentively, make a little progress every day. Design Scope: Restaurant, Coffee, Dessert, Children's Leisure space, Retail, Tea Drink

NOMINATION DETAILS

Xinwanxin Noodles Restaurant by Tiao Ouyang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xinwanxin Noodles Restaurant by Tiao Ouyang is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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