Zongyinei Restaurant Restaurant by Jianing Cui

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DESIGN DETAILS
DESIGN NAME:
Zongyinei Restaurant

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
After fully exploring and analyzing the relationship between space and brand, the designer finally extracts the arched image as the thread throughout the whole space to seek the harmonious coexistence of artistic sense and commercialization. The colorful arch design at the front of the door can capture the hearts of female customers instantly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When it comes to Hong Kong style restaurants, the memory is full of neon flashing, big character signs and noisy air in the market. This Hong Kong style restaurant combines beauty and taste, and elegance is its characteristic. Fresh decoration, psychedelic lighting, ambiguous atmosphere, full of flowers and so on, each angle reflects the dreamlike gorgeous luster. The delicate and romantic theme brings new catering experience to the diners.

OPERATION / FLOW / INTERACTION:
The orderly arrangement of wall modeling, it increases the three-dimensional effect, breaks the monotony and lightness brought by large area of solid color, and brings extraordinary visual experience for the whole appearance.

PROJECT DURATION AND LOCATION:
The project started in May 2019 in Shanghai and finished in September 2019 in Shanghai.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In terms of color matching, the fresh and natural coral powder is applied to the expression of space , creating a sweet and romantic atmosphere. Decorated with exquisite peacock blue and large area of black-and-white texture stone, the combination of hardness and softness shows the unique temperament of modern women's self-reliance, elegance and charm.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 300 square meters. Open interior pattern design, makes use of interspersion and differentiation between spaces, smooth moving lines and functions, to meet the diversified dining needs of customers. The combination of bright mirror and metal lines inadvertently exudes a dramatic sense of space extension, which can activate the expression of space spirit and create a post-modern luxury experience.

TAGS:
Interior, Restaurant, Hongkong Style, Fashion, Immersive, Young, Fresh, Arch

RESEARCH ABSTRACT:
With the combination of the circular mirror and the hidden edge light belt, while expanding the visual space, the crisscross between the light and shadow and the virtual and real lines, such as the veil covering the surface, adds few mystery to the quiet, and makes the space present different atmosphere every moment.

CHALLENGE:
In order to weaken the commercial atmosphere of the space, and enhance the artistry and experience sense, so as to make the communication and interaction between the brand and customers easier, the designer cleverly designed the words directly attacking the heart on the wall and each column. Just like the declaration of "18 years old today", it matches with the retro lamps with smooth lines, decorates the space atmosphere, and greatly enhances the brand identification.

ADDED DATE:
2019-12-20 11:08:22

TEAM MEMBERS (3) :
Jianing Cui, Weizheng Yin and Nan Jiang

IMAGE CREDITS:
Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Waiting Area, 2019.
Image #3: Photographer Yiwen Xu, Dining Area, 2019.
Image #4: Photographer Yiwen Xu, Dining Area, 2019.
Image #5: Photographer Yiwen Xu, Dining Area, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Jianing Cui, 2019.

Visit the following page to learn more: http://c7.gg/fS4pR
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MET Creative Brand

PROFILE:
MET Creative Brand is a company that focuses on brand planning and spatial design of chain catering. MET Creative Brand is committed to providing comprehensive brand planning, brand VI design, spatial design, product design and other design and services based on restaurant brand from scratch, from brand promotion to store landing. The company is composed of four departments: professional graphic design, space design, display design and product design. The company has a team of more than 70 designers. At present, it has served more than 40 brands in 20 large and medium-sized cities and regions in China, with more than 500 stores. Our service items include Pang Ge Liang, Fanyue Saigon, Hanashan, a famous restaurant brand, such as pickled vegetables and fish.

NOMINATION DETAILS

Zongyinei Restaurant Restaurant by Jianing Cui is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Zongyinei Restaurant Restaurant by Jianing Cui is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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