Yum Rob Restaurant by Zhidong Du

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DESIGN DETAILS
DESIGN NAME:
Yum Rob

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.

OPERATION / FLOW / INTERACTION:
The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.

PROJECT DURATION AND LOCATION:
The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive"; punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.

TAGS:
Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,

RESEARCH ABSTRACT:
As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry. The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.

CHALLENGE:
The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive"; dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.

ADDED DATE:
2019-12-19 14:54:39

TEAM MEMBERS (2) :
Zhidong Du and Ailing Xu

IMAGE CREDITS:
Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Zhidong Du, 2019.

Visit the following page to learn more: http://c7.gg/fSzqu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MET Creative Brand

PROFILE:
MET Creative Brand is a company that focuses on brand planning and spatial design of chain catering. MET Creative Brand is committed to providing comprehensive brand planning, brand VI design, spatial design, product design and other design and services based on restaurant brand from scratch, from brand promotion to store landing. The company is composed of four departments: professional graphic design, space design, display design and product design. The company has a team of more than 70 designers. At present, it has served more than 40 brands in 20 large and medium-sized cities and regions in China, with more than 500 stores. Our service items include Pang Ge Liang, Fanyue Saigon, Hanashan, a famous restaurant brand, such as pickled vegetables and fish.

NOMINATION DETAILS

Yum Rob Restaurant by Zhidong Du is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Yum Rob Restaurant by Zhidong Du is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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