Yulai Fang Restaurant by Yue Jiang

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DESIGN DETAILS
DESIGN NAME:
Yulai Fang

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.

OPERATION / FLOW / INTERACTION:
The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.

PROJECT DURATION AND LOCATION:
The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.

TAGS:
Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young

RESEARCH ABSTRACT:
With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.

CHALLENGE:
The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.

ADDED DATE:
2019-12-19 10:41:07

TEAM MEMBERS (3) :
Yue Jiang, Ting Pan and Yanhong Li

IMAGE CREDITS:
Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Yue Jiang, 2019.

Visit the following page to learn more: http://c7.gg/fSzqv
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MET Creative Brand

PROFILE:
MET Creative Brand is a company that focuses on brand planning and spatial design of chain catering. MET Creative Brand is committed to providing comprehensive brand planning, brand VI design, spatial design, product design and other design and services based on restaurant brand from scratch, from brand promotion to store landing. The company is composed of four departments: professional graphic design, space design, display design and product design. The company has a team of more than 70 designers. At present, it has served more than 40 brands in 20 large and medium-sized cities and regions in China, with more than 500 stores. Our service items include Pang Ge Liang, Fanyue Saigon, Hanashan, a famous restaurant brand, such as pickled vegetables and fish.

NOMINATION DETAILS

Yulai Fang Restaurant by Yue Jiang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Yulai Fang Restaurant by Yue Jiang is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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