Virg Casa Headquarters Exhibition Hall by Xiaoshui Li and Zhike Wang

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DESIGN DETAILS
DESIGN NAME:
Virg Casa Headquarters

PRIMARY FUNCTION:
Exhibition Hall

INSPIRATION:
The brand entrusted Topway Design to create its headquarters situated in Foshan. Renovated from an old building, the project consists of four storeys. Based on the concept of "Home of the Future", the design team integrates the brand's Italian DNA with Oriental artistic conception, and created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors' imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.

OPERATION / FLOW / INTERACTION:
Renovated from an old building, the project consists of four storeys. It serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa's own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.

PROJECT DURATION AND LOCATION:
Start time: December 2018 Completion time: April 2019 Location: Foshan City, Guangdong Province, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
As a "building material capital", Foshan enjoys a unique advantage in the Research and development and customization of new materials. A large number of modern and new building materials are used in the project, such as stainless steel, acrylic glass, artistic cement paint, cement brick and ceramic plate. While designing the "City of the Future" on the 2nd floor, the design team took the bearing capacity of floor slabs into account, and hence chose lightweight stainless-steel materials for production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project area: 4,000 sqm Main Materials: stainless-steel

TAGS:
VIRG casa, Headquarters, Ceramic, Renovation, Commercial

RESEARCH ABSTRACT:
VIRG casa, is a brand that sells upscale Italian tiles and also provides bespoke Italian-style full-house furnishing solutions with its own supply chain. The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of "Home of the Future", the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.

CHALLENGE:
While designing the "City of the Future" on the 2nd floor, the designers took the bearing capacity of floor slabs into account, and chose lightweight stainless-steel for production. However, the designers encountered with great difficulties during the production. Since the stainless steel is so hard that is suitable for making linear splicing and geometric shapes, it can only be processed by linear cutting, welding and machine polishing rather than getting the copies from the grotesque molds.

ADDED DATE:
2019-12-16 07:44:10

TEAM MEMBERS (1) :
Chief designers: Li Xiaoshui, Wang Zhike

IMAGE CREDITS:
Photography: Ouyang Yun

Visit the following page to learn more: http://rrd.me/gmhtT
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TOPWAY DESIGN

PROFILE:
Based in Foshan, China, TOPWAY DESIGN is dedicated to working on a wide range of commercial interior projects including headquarters, exhibition spaces, offices, entertainment spaces, hotels, and shopping malls, etc., and provides clients with integrated design solutions that cover project planning, landscape, architectural appearance, interior space, decoration and furnishings. The company adheres to originality and humanism of spaces, and advocates the coordinated integration of functionality, culture and aesthetics. In addition to providing unique experiences for all five senses, we strive to create added value for spaces to the largest extent possible, emphasize the importance of commercial logic and operational principles for spaces, and attach great importance to execution and realization of design concepts. Besides, we insist on fusing art and nature with commercial spaces in a perfect manner, work on combination of Oriental and Western aesthetics with an international vision, and strive to incorporate trans-boundary thinking as well as modern design philosophy into specific projects. FOSHAN TOPWAY DESIGN is equipped with a group of young, professional, energetic and passionate people. Thanks to efficient cooperation and unremitting efforts of the team, Topway Design has won wide recognition and praise from the market and industry and has established itself as a world-class spatial design company excelling at commercial value creation.

NOMINATION DETAILS

Virg Casa Headquarters Exhibition Hall by Xiaoshui Li and Zhike Wang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Virg Casa Headquarters Exhibition Hall by Xiaoshui Li and Zhike Wang is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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