Masstone Boutique by SpActrum

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DESIGN DETAILS
DESIGN NAME:
Masstone

PRIMARY FUNCTION:
Boutique

INSPIRATION:
The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.

OPERATION / FLOW / INTERACTION:
The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.

PROJECT DURATION AND LOCATION:
The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall

SPECIFICATIONS / TECHNICAL PROPERTIES:
The site has a total area of 520 Sq.mt.and is split in two floors

TAGS:
boutique, fashion, interior design, retail, vertical greening, GRG

RESEARCH ABSTRACT:
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.

CHALLENGE:
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.

ADDED DATE:
2019-12-12 03:44:35

TEAM MEMBERS (3) :
Leader Architect: Yan Pan, Partner: Zhen Li, Yu Zheng and Designer: Sha Luo

IMAGE CREDITS:
image: Zhen Li, Yan Pan

Visit the following page to learn more: http://www.spactrum.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
SpActrum

PROFILE:
SpActrum is an architectural design and art studio based in London, Beijing and Shanghai. The practice specialises in architectural subject and believes in a cross-disciplinary approach in the current design industry, actively participating in disparate fields such as contemporary art, fashion, cultural reading, publication, antique collection and more. Our knowledge areas are continuously evolving through our introspection and interests from our diverse projects, to explore alternative research methods and deepen our critical and experimental practice.

NOMINATION DETAILS

Masstone Boutique by Spactrum is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Masstone Boutique by Spactrum is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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