Another Japan Yamagata Website by Tsutomu Tojo

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DESIGN DETAILS
DESIGN NAME:
Another Japan Yamagata

PRIMARY FUNCTION:
Website

INSPIRATION:
As an inbound appeal, the survey results showed that it was difficult for the group alone to search. Also, in the case of inbound, most repeaters who visit Japan more than once come to the region. Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A visual representation of traditional Japanese Zen spirit and modern hotel functions. It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.

OPERATION / FLOW / INTERACTION:
With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.

PROJECT DURATION AND LOCATION:
The project started in December 2016 in Yamagata, Japan.

PRODUCTION / REALIZATION TECHNOLOGY:
No special techniques or methods were required. Branding as usual, marketing, creating a story and visualizing. They all contribute to the user. We focused solely on telling users what they wanted to do.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This website is a responsive website.Provide users with the best display according to the screen size.

TAGS:
website, hotel, web design, japan, onsen, ryokan, resort

RESEARCH ABSTRACT:
We interviewed foreign tourists directly about content that is of interest as a travel destination. Based on that, we designed the story and reflected it in the content and visuals.

CHALLENGE:
The difficult part of this project is that it supports 8 languages. We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.

ADDED DATE:
2019-12-11 15:12:38

TEAM MEMBERS (1) :
Tsutomu Tojo

IMAGE CREDITS:
Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.

PATENTS/COPYRIGHTS:
Copyright Takamiya hotel group 2015.

Visit the following page to learn more: https://www.zao.co.jp/lang/en/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TAKAMIYA HOTEL GROUP

PROFILE:
Takamiya Hotel Group is a Japanese hotel group with a history of more than 300 years. There are 12 hot spring inns(japanese onsen ryokan) and resort hotels and one museum in Yamagata and Fukushima prefectures. Peace to those who stop by. Happiness for people returning home. The Takamiya Hotel Group welcomes guests from home and abroad with the Japanese hospitality that has been cultivated over a long history by protecting the precious Japanese hot springs.

NOMINATION DETAILS

Another Japan Yamagata Website by Tsutomu Tojo is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Another Japan Yamagata Website by Tsutomu Tojo is Winner in Website and Web Design Category, 2019 - 2020.



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