DESIGN NAME: Saristi Cuore e Mente Game
PRIMARY FUNCTION: Special Edition
INSPIRATION: The popular board games and authentic, traditional wooden toys that all generations love! The harmony and energy that we experience and feel when playing with something we love! The inspiration behind this project was every little joy of a dreamy childhood. When the mind, body and soul are aligned, true harmony is found.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Cuore e Mente Game. A Journey for the Senses. An impeccable gift. Where does your inner harmony take you today? Discover the energy of Mother Earth teeming within, and choose a cube! SARISTI aims to empower people on their wellness journey through the healing powers of plants. The artful, eye-catching packaging expresses the energetic vibe the brand wishes people to achieve by enjoying the infusions. Well, as Carl Jung once said, The creative mind plays with the objects it loves!
OPERATION / FLOW / INTERACTION: This special edition packaging made a difference and grabbed consumers attention immediately!
PROJECT DURATION AND LOCATION: The project began and finished in 2019 in Athens, Greece.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Wood. Environmentally friendly. If one way is better than another, then it is certainly the way of nature!
SPECIFICATIONS / TECHNICAL PROPERTIES: Box - (in mm) 279 (length) x 294 (width) x 6 (height)
Cubes - (in mm) 48 each cube
TAGS: SARISTI, packaging, design, game, tea, herbs, herbal blends, infusions, botany, harmony, cubes, color, illustration, fun, box
RESEARCH ABSTRACT: The challenge was to create something that would incorporate the gamification trend and would appeal to consumers who truly appreciate sophisticated and elegant packaging.
CHALLENGE: The challenge was to create modern and premium playful packaging that would attract all target audiences.
ADDED DATE: 2019-11-27 15:02:55
TEAM MEMBERS (3) : Creative Director: Antonia Skaraki, Designers: Valia Alousi, Evri Makridis, Andreas Deskas and Copywriter: Sotiria Theodorou
IMAGE CREDITS: A.S. Advertising, 2019
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