Psiloreitis Soft Drink Gazoza by Antonia Skaraki

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DESIGN DETAILS
DESIGN NAME:
Psiloreitis

PRIMARY FUNCTION:
Soft Drink Gazoza

INSPIRATION:
Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.

OPERATION / FLOW / INTERACTION:
This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created. Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!

PROJECT DURATION AND LOCATION:
The project started and finished in 2019, in Athens, Greece.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass and paper. Environmentally friendly packaging.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Glass bottle: 19.2 width x 16 height. Paper label: sleeve label. Forlabels printing company.

TAGS:
Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition

RESEARCH ABSTRACT:
Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.

CHALLENGE:
The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.

ADDED DATE:
2019-11-27 13:21:52

TEAM MEMBERS (3) :
Creative Director: Antonia Skaraki, Designers: Evri Makridis, Valia Alousi, Andreas Deskas and Copywriter: Sotiria Theodorou

IMAGE CREDITS:
A.S. Advertising, 2019

Visit the following page to learn more: http://psiloreitis.net/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Psiloreitis

PROFILE:
Psiloreitis is a Cretan soft drinks company.

NOMINATION DETAILS

Psiloreitis Soft Drink Gazoza by Antonia Skaraki is a Nominee in Packaging Design Category.

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AWARD DETAILS

Psiloreitis Soft Drink Gazoza by Antonia Skaraki is Winner in Packaging Design Category, 2020 - 2021.



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