Pah Ji Hue Package by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

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DESIGN DETAILS
DESIGN NAME:
Pah Ji Hue

PRIMARY FUNCTION:
Package

INSPIRATION:
Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.

OPERATION / FLOW / INTERACTION:
Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.

PROJECT DURATION AND LOCATION:
The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wooden Box. 144mm x 280mm x 80mm Paper Box. 104mm x 63mm x 130mm Iron Box. diameter 125mm x height 60mm

TAGS:
Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design

RESEARCH ABSTRACT:
We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.

CHALLENGE:
1. Broken the original concept of tasting tea. 2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.

ADDED DATE:
2019-11-21 07:52:57

TEAM MEMBERS (7) :
General Director. Chung-Yuan Kuo, Designer. Wei-Jen Huang, Project Manager. An-Hui Ching, Illustrator. Sweet Core, Copyright. Ling Lin, Photographer. Yao Yang & Chih-Tan Lin and Film Editor. Jason Wong

IMAGE CREDITS:
Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019

PATENTS/COPYRIGHTS:
Copyrights belong to PAH JI HUE' International Co;Ltd

Visit the following page to learn more: https://www.eatea120.com.tw/products_list_87_ 111.htm
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PAH JI HUE' International Co;Ltd

PROFILE:
With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products such as tea maltose and tea soap. The brand is from Taichung of Taiwan, the middle area in Taiwan. PAH JI HUE' focuses on cultural tea products.

NOMINATION DETAILS

Pah Ji Hue Package by Chung-yuan Kuo, Wei-jen Huang and Ann Ching is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pah Ji Hue Package by Chung-yuan Kuo, Wei-jen Huang and Ann Ching is Winner in Packaging Design Category, 2019 - 2020.



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