Family Joy Wine Packaging by Xu Shihan

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DESIGN DETAILS
DESIGN NAME:
Family Joy

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Pit paper printing, bronzing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
383.5×115×374mm

TAGS:
Family,Happy,Reunion

RESEARCH ABSTRACT:
A package design that attracts and impresses consumers can boost product sales.

CHALLENGE:
Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.

ADDED DATE:
2019-10-26 06:46:43

TEAM MEMBERS (1) :
Designer: Xu Shihan

IMAGE CREDITS:
Xu Shihan,2019

Visit the following page to learn more: https://item.jd.com/52607619985.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PECK GIFT

PROFILE:
Peck Gift-To the most important people. Pay attention to the service of JiLi, and learn about the latest developments of JiLi immediately. JiLi Brand is a brand operator with gift design as its core and striving to be the ultimate gift. An emotional bridge between people and people. A carrier about life · art · etiquette · aesthetics.

NOMINATION DETAILS

Family Joy Wine Packaging by Xu Shihan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Family Joy Wine Packaging by Xu Shihan is Winner in Packaging Design Category, 2019 - 2020.



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