Tea and Pastry Mid-Autumn Festival Gifts by Weiquan Long

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DESIGN DETAILS
DESIGN NAME:
Tea and Pastry

PRIMARY FUNCTION:
Mid-Autumn Festival Gifts

INSPIRATION:
Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection". Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Guangzhou, China, 2017

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Kraft paper,

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bag:282mmX110mmX300mm The box:270mmX268mmX102

TAGS:
Mid-Autumn festival, tea, cake,friendship

RESEARCH ABSTRACT:
The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.

CHALLENGE:
In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.

ADDED DATE:
2019-10-26 02:29:17

TEAM MEMBERS (1) :


IMAGE CREDITS:
Weiquan Long, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Guangzhou zhengdian advertising co. LTD

PROFILE:
Guangzhou zhengdian advertising co. LTD focuses on the exploration and dissemination of corporate brand value, has profound experience in strategic planning, from creativity to strategy, from vision to execution, and is committed to creating influence for customers.

NOMINATION DETAILS

Tea and Pastry Mid-Autumn Festival Gifts by Weiquan Long is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tea and Pastry Mid-Autumn Festival Gifts by Weiquan Long is Winner in Packaging Design Category, 2019 - 2020.



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