WCG Champions Trophy by Kenneth Nienhuser |
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| DESIGN DETAILS | |||||
| DESIGN NAME: WCG Champions PRIMARY FUNCTION: Trophy INSPIRATION: The trophy’s streamlined shape follows an hourglass motif. The hourglass represents the permanence of time itself, by illustrating the flow of time through past, present and future. From the beginning of WCG to the present, to the certain future tournaments of years to come, this is the prize of the game Olympics. Riding the curves of the trophy, one can find the WCG emblem enveloped between its wings, signifying the athlete’s passion and thirst for victory, a constant source of power. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This trophy design was developed for the winners of the newly returned World Cyber Games. Reserved only for the top players, the 60 cm tall trophy is presented during the closing ceremony of the event, reminding players of what they accomplished to reach that stage. OPERATION / FLOW / INTERACTION: The Grand Finals held a group stage for the top 8 teams, taking place over the first two days of the tournament, with the finals tournament played out over the remaining two days. The points earned by each country was taken from all the titles present, and the country with the most points was chosen. During the closing ceremony, all athletes from that winning country were brought onto the stage to hold the trophy high to celebrate their home country’s achievement at performing the best at WCG. PROJECT DURATION AND LOCATION: The WCG 2019 Xi’an Trophy Project took 3 months to complete, from April to July. After meeting with client staff, we proceeded ahead with design direction and material studies, developing the design in around two months, and then proceeded with its manufacturing. Although there were differences between modeling and the printed material, we did our best to reduce the gap between our design and the actual material. We then successfully sent the trophy to China to be presented at WCG. |
PRODUCTION / REALIZATION TECHNOLOGY: 3D Printing, ABS synthetic resins, a black chrome seal, a golden seal, a case(cypress/birch branded logo and then stained) 3D Printing was used to create a clear base, outer cover, and emblem in a three piece set that was assembled together. Though simple is design, the chrome casing gives is weight and substance SPECIFICATIONS / TECHNICAL PROPERTIES: Width 180mm x Depth 180mm x Height 600mm *The grand champion trophy weighs over 5kg with the wooden case, 600mm high and 180mm in diameter at its widest point. Trophy 2.5kg, including Case 5kg TAGS: World Cyber Games, eSports, Game Olympics, Grand Champions RESEARCH ABSTRACT: As WCG stands as the game Olympics, an event open to all of the world’s athletes, we based our research off the actual Olympic Games. The host country of each Olympic Games does develop their own design, however, like the FIFA World Cup trophy, the brand identity is carried throughout each iteration of the trophy. So we planned a trophy that carried the special characteristics of WCG while not breaking too far away from conventional trophy designs. CHALLENGE: Our most difficult tasks were engraving and the case. Engraving took many attempts, and after that we had to manufacture a case that would be able to hold the 60 cm tall trophy standing up. We manufactured a case that would separate the top and bottom to allow for insertion of the trophy, but due to the weight of the birch wood, the lid was too heavy and caused case to fall over. To rectify this, we installed an iron plate into the bottom of the case to keep it upright while standing on its own. ADDED DATE: 2019-10-22 09:01:03 TEAM MEMBERS (4) : Designer : Felex Zhou, Miyeon Kim, Executive Creative Director : Justin D. Choi, Strategy Planning : Jina Cha and Director : Ashely Jung IMAGE CREDITS: Kenneth Nienhuser, 2019. |
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| Visit the following page to learn more: http://eideticmarketing.com/ | |||||
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NAME: Eidetic Marketing PROFILE: EIDETIC’s Vision is to craft unforgettable experiences through the illumination of a brand’s core nature. Ever striving to create the new, we design and actualize brand personality in a way that will engrave your brand to memory. Operating in 3 cities worldwide, Los Angeles, Shanghai and Seoul, and having activated campaigns in 23 different cities, we encompass the innate capabilities to operate efficiently around the globe. At EIDETIC, we strive to create unforgettable solutions for your marketing needs. |
| AWARD DETAILS | |
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Wcg Champions Trophy by Kenneth Nienhuser is Winner in Awards, Prize and Competitions Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Kenneth Nienhuser. · Click here to register inorder to view the profile and other works by Kenneth Nienhuser. |
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