Chaxiang Siyi Tea by Qi-Jun Wang |
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| DESIGN NAME: Chaxiang Siyi PRIMARY FUNCTION: Tea INSPIRATION: Xiang tea is both a tribute in ancient China and the birthplace of the ancient tea horse road. Fragrance overflows not only to express the fragrance of tea, but also to reflect the four sceneries of the countryside, a kind of feeling of "tasting the nature and drinking the landscape". UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a kind of tea packaging. Xiang tea was a tribute in ancient China, and also the birthplace of tea horse road. The whole visual image is in the form of plain paintings, combining the scenery of each tea's origin with the local characteristics, forming four innovative landscape illustrations, expressing the concept of "tasting the nature and eating the landscape thoroughly". OPERATION / FLOW / INTERACTION: With a pot of tea, the fragrance of tea overflows. With a sip of tea, the feeling of Hunan is strong, the fragrance is strong, and the fragrance of tea is refreshing. So they started the activity of "looking for Xiaoxiang good tea". They chose four varieties, Anhua (black tea), Xiangxi (yellow tea), Wuling (black tea) and Chenzhou (gounaogong tea). What moved them was the style and ecological environment along the way. Every breath of oxygen in the nature was the motive force of calling for life. Bold use of Chinese painting meticulous landscape composition method, combined with modern elements reconstruction, the integration of place names and pictures using blank, is the beauty of lines (black) in the virtual (white) background, get as much as possible. In this simple world of black and white, it is the coupling of the shape and the meaning of Hunan, a simple and profound aesthetic art realm. PROJECT DURATION AND LOCATION: Designed in Changsha in February 2019, proofed in Changsha in March 2019 and produced in Changde at the end of March 2019 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The box structure is square box with heaven and earth cover. The surface paper is recycled paper with environmental protection. The surface of the outer box is hot pressed to reflect the "Xiang" character. The surface of the inner box is screen printed to print four illustrations describing the origin. The different colors on the sides of the four inner boxes are compared with the black and white illustrations on the front, so that people can enjoy the elegant charm visually without lacking the style and style of the tea drinkers Connotation. SPECIFICATIONS / TECHNICAL PROPERTIES: Length: 28cm, width: 28cm, height: 8cm TAGS: Packaging design, tea packaging, cultural packaging RESEARCH ABSTRACT: Xiang tea is both a tribute in ancient China and the birthplace of the ancient tea horse road. Fragrance overflows not only to express the fragrance of tea, but also to reflect the four sceneries of the countryside, a kind of feeling of "tasting the nature and drinking the landscape". Will you remember clearly when we stumble by. The mountain, the water, the sound of nature. This thing, this scene, tea fragrance overflows CHALLENGE: The challenge of this design lies in how to combine the tea from four places in Hunan Province, and let them form an overall style, and integrate them into a product. Fortunately, they did it ADDED DATE: 2019-10-08 06:38:37 TEAM MEMBERS (2) : Design Director: Wang Qijun， and Design Assistant: Ding Yu, Wang Junyao IMAGE CREDITS: Qi-Jun Wang, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wang Qi-jun PROFILE: HYSC is a design studio focusing on the drinks, beverages and food industry. With the concept of "creation and sharing", HYSC is positioned as a "brand realist" and aims to build a "brand service industry chain with real value". |
| AWARD DETAILS | |
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Chaxiang Siyi Tea by Qi-Jun Wang is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Qi-Jun Wang. · Click here to register inorder to view the profile and other works by Qi-Jun Wang. |
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