BLunch Lunchbag by Valeria Zerbo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: BLunch PRIMARY FUNCTION: Lunchbag INSPIRATION: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events. The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization. UNIQUE PROPERTIES / PROJECT DESCRIPTION: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile. It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry. OPERATION / FLOW / INTERACTION: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events. An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces. PROJECT DURATION AND LOCATION: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York. |
PRODUCTION / REALIZATION TECHNOLOGY: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury. SPECIFICATIONS / TECHNICAL PROPERTIES: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer, Internal waterproof lining. SIZE: H 29 x W 27 x D 15.5 Unfolded. DETAILS:Zip closures, Dual compartments,Externa TAGS: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags RESEARCH ABSTRACT: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks. CHALLENGE: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection, she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it. Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration. ADDED DATE: 2019-10-03 13:45:10 TEAM MEMBERS (1) : IMAGE CREDITS: Valeria Zerbo, 2019. |
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| Visit the following page to learn more: http://www.pinappleny.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Pinapple New York PROFILE: Pinapple New York is a start-up launched in New York in 2019 that put all heart and countless hours of design time into helping women carry functional bags in a fashionable way. All handbags are handcrafted by skilled Italian artisans and made with high quality materials sourced in Italy. |
| AWARD DETAILS | |
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Blunch Lunchbag by Valeria Zerbo is Winner in Fashion and Travel Accessories Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Valeria Zerbo. · Click here to register inorder to view the profile and other works by Valeria Zerbo. |
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