Save Me From Targeted Haircare Masks by MSLK

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DESIGN DETAILS
DESIGN NAME:
Save Me From

PRIMARY FUNCTION:
Targeted Haircare Masks

INSPIRATION:
After losing her sister to suicide, founder April Peck trained in suicide prevention and vowed to save others. Knowing hair improves self image and empowerment, she identified six types of hair breakage. M S L K worked with April to correct these conditions with user-friendly product concepts that would save consumers’ hair from the root source of damage, i.e., chemicals, pollution, thermal devices, etc. Customers unbox the product by tearing out a zip strip that removes the source of damage.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Save Me From is a category busting, damage specific, Tip to Root Hair Reboot targeting six sources of hair damage and treating the scalp, cuticle, cortex, and cell membrane complex. The brand’s founder discovered fenugreek seed, an ancient ingredient for hair and scalp, then harnessed its powers to create Fenugen. All products contain Fenugen in addition to a unique blend of natural ingredients sourced from all over the world.

OPERATION / FLOW / INTERACTION:
Save Me From’s packaging is fun, thoughtful and convenient. With each of the six sources of hair damage represented on the packaging box, part of the unboxing experience for consumers is tearing away the damage, revealing the product within. The bottle’s airless, one-touch application allows precise dosing and hygienic access without contaminating the product.

PROJECT DURATION AND LOCATION:
The project started in May 2017 with teams in New York, LA, and Seattle. Final packaging was released for production in early 2019 and the brand launched at Cosmoprof North America in July 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Primary packaging: Airless pumps with 1 color printing. Custom collars and embossed over caps with SKU colors. Paper cartons 450GSM white board, 4 color printing + 1 spot PMS, SoftTouch Lamination, Spot Foil Stamping, and Spot UV Gloss on custom perforated zip strip

SPECIFICATIONS / TECHNICAL PROPERTIES:
100ml Box - 82mm X 82mm x 127mm 100ml Bottle - 68.7mm (diameter) x 104mm 50ml Box - 82mm x 82mm x 64mm 50ml Bottle - 56.3mm (diameter) x 38mm

TAGS:
hair care, haircare, cosmetic, packaging, design, hair mask, natural, bottle

RESEARCH ABSTRACT:
Our creative, sales, and marketing teams began with a competitive audit of the hair treatment market. Then we combined this research with analysis of the haircare market via sales and trend reports to uncover market white space. Qualitative testing provided feedback from our target audience on brand positioning, products, and target price point. We then finalized a sales and distribution plan outlining the cost of goods and packaging components.

CHALLENGE:
Our assignment was to launch a haircare line with a limited product range to start, but with long-term plans for product expansion. Our solution was to develop a product assortment that compliments a person’s existing haircare regimen rather than competes with it. As a result, the concept of a damage-specific Tip to Root Hair Reboot was born.

ADDED DATE:
2019-09-30 18:54:02

TEAM MEMBERS (5) :
Creative Director: Sheri Koetting, Graphic Designer: Ryan Nussbaum, Graphic Designer: Silvia Lambarri, Photographer: Melinda McCoy
 and Sales and Distribution Advisor: Cynthia Beesemyer

IMAGE CREDITS:
Image #1: Melinda McCoy, 2019.
Optional Image #1: Photographer Melinda McCoy, 2019.
Optional Image #2: MSLK, 2019.
Optional Image #3: MSLK, 2019.


PATENTS/COPYRIGHTS:
Copyrights and Trademarks belong to April Peck, Liv Lux Lab LLC 2019

Visit the following page to learn more: https://savemefrom.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MSLK

PROFILE:
MSLK Brands Beauty with Brains. Our agency specializes in helping beauty, and wellness brands find their voice in today’s crowded marketplace through 360° positioning. MSLK’s cross-functional team has expertise in market research, brand strategy, formulation, identity design, beauty packaging, SEO strategy, social media campaigns, website development, and sales. Our multi-faceted approach ensures that our clients send a cohesive brand story across every channel of communication.

NOMINATION DETAILS

Save Me From Targeted Haircare Masks by Mslk is a Nominee in Packaging Design Category.

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AWARD DETAILS

Save Me From Targeted Haircare Masks by Mslk is Winner in Packaging Design Category, 2019 - 2020.



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