Huazhu Sales Center by Esther Mu

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DESIGN DETAILS
DESIGN NAME:
Huazhu

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
The use of glass walls give a full view of the courtyard landscape. As the design of the interior space aims to create a relaxing environment for visitors where they can enjoy art, materials with relaxing and soothing texture are chosen so visitors could immerse themselves in art while enjoying the beautiful scenery outside the window.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For the layout, besides negotiation and office areas which are necessary for a sales center, extra areas for blog lecture, tea, and reading were specifically designed to enrich cultural experience of the space. This turns the process of visiting the sales center and enjoying the art into spiritual enjoyment; in addition to being a courtyard, it is a veritable art gallery.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
This project started in July 2018 and finished in December 2018

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Chinese-style interior design is decorated with a crane sculpture; the art corridor is built by piling up countless books; the decoration of flying birds over the model area are derive from the old saying “birds return to their nests”; all these applications of traditional culture enhance humanistic feelings of the space. Chinese colors are used extensively in the interior: the warm brown of the nature texture of the reception area comes from the rocks in the landscape painting, while the metal color comes from the colors of the best silk of Jiangsu and Zhejiang; the cobalt blue on the art installation and the blue glaze used in the office area all come from the traditional Oriental color spectrum. These colors not only make the atmosphere more dynamic and gorgeous, they enhance the sense of quality of the space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project Name: Huazhu Sales Center Location: Shaoxing city, Zhejiang Province, China Category: Sales Center Area: 1450㎡ Interior Design: Nature Times Art Design Co.,Ltd Decoration Design: Nature Times Art Design Co.,Ltd Decoration Execution: Nature Times Art Design Co.,Ltd Design Team: Wei Jinjing, Wei Yaocheng, Zhang Huichao Owner: ZHEJIANG YOLAND REAL ESTATE., LTD Photography: Shixiang Wanhe Completion Time: 8th Dec, 2018

TAGS:
ORIENT COUTYARD, VERITABLE ART GALLERY

RESEARCH ABSTRACT:
For the layout, besides negotiation and office areas which are necessary for a sales center, extra areas for blog lecture, tea, and reading were specifically designed to enrich cultural experience of the space. This turns the process of visiting the sales center and enjoying the art into spiritual enjoyment, thus weaken the original function of the space. Such shift of functions makes the building which was originally a sales center becomes different; in addition to being a courtyard, it is a veritable art gallery.

CHALLENGE:
This design redefined the functions of “the sales center, while serving the purpose of sales in the early stage, the sales center was planned into a future art gallery which will serve as part of the supporting facilities for the residence. Chinese colors are used extensively in the interior, they enhance the sense of quality of the space.

ADDED DATE:
2019-09-30 09:13:44

TEAM MEMBERS (6) :
Interior Design: Nature Times Art Design Co.,Ltd, Decoration Design: Nature Times Art Design Co.,Ltd, Decoration Execution: Nature Times Art Design Co.,Ltd, Design Team: Wei Jinjing, Wei Yaocheng, Zhang Huichao, Owner: ZHEJIANG YOLAND REAL ESTATE., LTD and Photography: Shixiang Wanhe

IMAGE CREDITS:
Esther Mu, 2019.

Visit the following page to learn more: https://mp.weixin.qq.com/s/AE7847TCgFAoRRzRUZ Ay6Q
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NATURE TIMES ART DESIGN CO.,LTD

PROFILE:
The design embody the essence of the east, using the philosophy of nature as a source to create spaces that sit in harmony with their environment. Approaching each project as a work of art, we draw inspiration from both Eastern and western elements and constantly break away from tradition and convention to create contemporary design concepts that are unique and original.

NOMINATION DETAILS

Huazhu Sales Center by Esther Mu is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Huazhu Sales Center by Esther Mu is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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