DESIGN NAME: Coreintive
PRIMARY FUNCTION: Website
INSPIRATION: We got inspired by the concept of 'putting.' In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: 1. The goal of the design we create is to contain the value of a company beyond just creation. 2. We cleverly articulated 'containing the core in creation' using the first and last letters C and E. 3. We built CI through the symbol and deliver our value to everyone with the expansion of it.
OPERATION / FLOW / INTERACTION: The branding agency's website is the first to show the portfolio page. Visitors to the site to find a company for branding can check out its portfolio and see if it is right for their purpose. The site provides detailed information such as phone numbers, mailings, and addresses to contact the company.
PROJECT DURATION AND LOCATION: The project started in April 2017 and finished in August 2018 in Republic of Korea.
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PRODUCTION / REALIZATION TECHNOLOGY: Responsive Web
Unified design concept in conjunction with corporate identity
Flexible design tailored to reactive functions
Dynamic visual information using Farallax
SPECIFICATIONS / TECHNICAL PROPERTIES: Technical features : Responsive Website, Unified design concept in conjunction with corporate identity, Flexible design tailored to reactive functions, Dynamic visual information using Parallax Scrolling technic.
TAGS: coreintive, website, ui, design, ui design
RESEARCH ABSTRACT: Coreintive's corporate identity is 'Core in Creative.' Beyond merely a design agency that seeks aesthetic, it is to discover the core values of client companies orient and to put them into design. To move it to web site design we designed a web site layout and design, using design motifs we have. In order to visualize the concept idea of 'containing9; E was mirrored to form a bracket together with C of 'CoreintivE9; and circle patterns which signify clients' cores and a root and background of design were applied on some places of website.
CHALLENGE: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
ADDED DATE: 2019-09-30 02:08:56
TEAM MEMBERS (8) : Creative director : Donggyun Kang, Creative director : Yangji Kim, Designer : Saea Kang, Designer : Jeesun Yim, Designer : Heejin Um, Designer : Habin Ku, Designer : Inhwa Song and Developer : Yumin Kim
IMAGE CREDITS: Donggyun Kang, 2019.
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