Lada 2050 ArtBook by Anna Kravchenko |
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| DESIGN NAME: Lada 2050 PRIMARY FUNCTION: ArtBook INSPIRATION: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it? UNIQUE PROPERTIES / PROJECT DESCRIPTION: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest. OPERATION / FLOW / INTERACTION: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist. PROJECT DURATION AND LOCATION: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand. |
PRODUCTION / REALIZATION TECHNOLOGY: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model. SPECIFICATIONS / TECHNICAL PROPERTIES: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks. TAGS: future vision, mobility, vehicle, artbook, design school, Lada RESEARCH ABSTRACT: The main manifest of this project is based on three main words, that were the basis of all project: future, mobility, human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme. CHALLENGE: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it? ADDED DATE: 2019-09-29 00:15:58 TEAM MEMBERS (3) : Art Director: Anna Kravchenko, Design Team Leader: Nikita Tereshin and Visualization Team Leader: Maria Kondratieva IMAGE CREDITS: Anna Kravchenko, 2019. |
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NAME: Moscow Polytech PROFILE: Moscow Polytechnic University is one of the leaders in project training in Russia. From the first year students learn to teamwork on specific tasks and defend their ideas to potential employers and partners of the university. The transition to the next semester becomes a successfully completed project: a working prototype or a mobile application, a printed book or a viable business model. The art school originates in creative and pedagogical concepts formed at VKHUTEMAS in almost all areas and genres of art, architecture, design - comparable in value to the bright art discoveries of the twentieth century around the world. VKHUTEMAS was born and developed during the period of the greatest activity of the world avant-garde. Moscow Polytechnic University combines humanitarian and technical knowledge, an innovative approach and loyalty to traditions. Heritage VKHUTEMAS-VKHUTEIN represents a wide range of unique innovative achievements in many areas of art and design. VKHUTEMAS has become one of the symbols of the revolution in art and artistic pedagogy. This affected the increased activity of imaginative thinking and the starting of a new language of art and the mood of teachers and students. As a result, the palette of artistic techniques has become wider. Each direction had enormous potential in the educational, scientific and methodological process, which allows us to form integral models of the world of new art on the basis of various formal and compositional searches. |
| AWARD DETAILS | |
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Lada 2050 Artbook by Anna Kravchenko is Winner in Print and Published Media Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Anna Kravchenko. · Click here to register inorder to view the profile and other works by Anna Kravchenko. |
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