Idea And Plan Stationery Products by Polin Kuyumciyan

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DESIGN DETAILS
DESIGN NAME:
Idea And Plan

PRIMARY FUNCTION:
Stationery Products

INSPIRATION:
Daily chores and organizational skills. Office life and the pace of modern world, mixed with humor and practicality. Effects of colors on human psychology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.

OPERATION / FLOW / INTERACTION:
Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.

PROJECT DURATION AND LOCATION:
The project started in September 2018, in Istanbul. Design was finished at the end of November 2018. Products were on shelves in April 2019.

PRODUCTION / REALIZATION TECHNOLOGY:
Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products. The notebooks are each 80 spread with 80 gr paper. All printing is in color.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection Idea and Plan weekly planners: 26x12cm Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design

TAGS:
stationery, organizer, notebook, planner, notepad, magnet

RESEARCH ABSTRACT:
An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass. Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.

CHALLENGE:
The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process. Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming. Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.

ADDED DATE:
2019-09-27 11:59:32

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019

Visit the following page to learn more: http://bit.ly/2nku9iI
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PK Design X Keskin Color

PROFILE:
This project is a collaboration of two brands: PK Design and Keskin Color. Concept & Design by PK Design, Production & Distribution by Keskin Color Keskin Color started its activities in 1962, by the production and manufacturing of postcards. It has become one of the three biggest paper-stationery producers and market leader in licensed paper stationery products in Turkey. Keskin Color’s sales team has 19 members and works in 9 different cities in Turkey, getting direct orders from 4500 retail stores. Company attends to 1 international and 12 domestic fairs in Turkey. In addition to these fairs, Keskin Color attends around 60 sales activities every year. In addition to its own branded products, Keskin Color also works with more than 30 partners in 19 countries in order to produce OEM products. To reach international customers, Keskin Color attends Frankfurt Paperworld, Nürnberg Stationery Fair and Dubai Paperworld every year. PK Design is a small stationery brand founded by Polin Kuyumciyan in 2015. PK Design is a line of colorful and typographical stationery products that use slang language mixed with a sense of humor and mostly Turkish street culture. As of 2018, apart from its e-commerce website (pkdesign.com.tr), the brand is also on sale at zet.com, baskasindarama.com, Wish Store, Olmadık Dükkan, Odunpazarı Modern Müze Eskişehir and Kedi Kitabevi Bolu.

NOMINATION DETAILS

Idea and Plan Stationery Products by Polin Kuyumciyan is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Idea and Plan Stationery Products by Polin Kuyumciyan is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2019 - 2020.



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