India Packaging Product Packaging by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
India Packaging

PRIMARY FUNCTION:
Product Packaging

INSPIRATION:
Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.

OPERATION / FLOW / INTERACTION:
Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.

PROJECT DURATION AND LOCATION:
The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
material: Paper Structure: paper die cut and fold to box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
dimension height 30-120, Length 50-95, width 32-50mm

TAGS:
electronic, orange, colorful, technology

RESEARCH ABSTRACT:
Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.

CHALLENGE:
With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.

ADDED DATE:
2019-09-24 08:31:17

TEAM MEMBERS (3) :
Design director: Lu Chen, Packaging designer: Chao Yan and Packaging structure design: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

India Packaging Product Packaging by Xiaomi is a Nominee in Packaging Design Category.

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AWARD DETAILS

India Packaging Product Packaging by Xiaomi is Winner in Packaging Design Category, 2019 - 2020.



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