Wiseman Beer Beverage by Wen Liu and Henghong Yang

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DESIGN DETAILS
DESIGN NAME:
Wiseman Beer

PRIMARY FUNCTION:
Beverage

INSPIRATION:
Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.

OPERATION / FLOW / INTERACTION:
The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.

PROJECT DURATION AND LOCATION:
The project started in October 2018 and finished in May 2019 in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging size is 230mm in width, 60mm in depth and 60mm in height.

TAGS:
Wasa, Beer, Wiseman, Art, Red

RESEARCH ABSTRACT:
The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.

CHALLENGE:
The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.

ADDED DATE:
2019-09-12 18:55:56

TEAM MEMBERS (3) :
Designer: Wen Liu, Designer: HengHong Yang and Designer: Weijie Kang

IMAGE CREDITS:
Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN ORACLE CREATIVE DESIGN CO., LTD

PROFILE:
Shenzhen Oracle Creative Design Company(Oracle Creative Design, short name OCD) ,founded in 2006, is a creative design company that continuously integrates the world's top creative resources. It focuses on fast-moving consumer goods. It is adhering to the design concept of “minimal and extraordinary”. It is also adhering to the innovative spirit of original design and paying attention to the cost of business. It always regards product marketing and brand strategy growth as the only indicators to measure design, aiming to build China's creative ecosystem.

NOMINATION DETAILS

Wiseman Beer Beverage by Wen Liu and Henghong Yang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Wiseman Beer Beverage by Wen Liu and Henghong Yang is Winner in Packaging Design Category, 2019 - 2020.



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