DESIGN NAME: Konka LED A3 Series TV
PRIMARY FUNCTION: Smart TV
INSPIRATION: Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
OPERATION / FLOW / INTERACTION: The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
PROJECT DURATION AND LOCATION: The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
FITS BEST INTO CATEGORY: Digital and Electronic Device Design
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PRODUCTION / REALIZATION TECHNOLOGY: More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
SPECIFICATIONS / TECHNICAL PROPERTIES: 55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
TAGS: Flagship,55A3,65A3,75A3,LED
RESEARCH ABSTRACT: With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
CHALLENGE: The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
ADDED DATE: 2019-09-07 11:43:01
TEAM MEMBERS (5) : Designer:XUN LUO, Designer:HAO CHANG, Designer:QIANG LI, Creative Director:YONG JIN and Creative Director:XIAOZHEN CHEN
IMAGE CREDITS: Konka, 2019.
PATENTS/COPYRIGHTS: Patents:201930141777.3
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