DESIGN NAME: Nissan Duck
PRIMARY FUNCTION: Print Advert
INSPIRATION: The idea is when you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect them from water.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Nissan Parts and After Sales is a division of Nissan South Africa. With the summer rain coming in November, Nissan wanted to remind their customers about the importance of checking wiper blades during these wet months.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: This print advert was published in the AA Traveller Magazine Spring
2013, back page.
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PRODUCTION / REALIZATION TECHNOLOGY: This was a photoshop composite from various hires images to make up a duck
SPECIFICATIONS / TECHNICAL PROPERTIES: A4 print advert
TAGS: advertising, photoshop, illustration, Art Direction
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2019-08-25 12:40:00
TEAM MEMBERS (3) : Art Director: Lize-Marie Swan, Copywriter: Melt Kruger and Account Executive: Tania Neale
IMAGE CREDITS: Lize-Marie Swan, 2019.
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