Hong Kong Houseware Fair 2019 Installations by Hong Kong Trade Development Council

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DESIGN DETAILS
DESIGN NAME:
Hong Kong Houseware Fair 2019

PRIMARY FUNCTION:
Installations

INSPIRATION:
Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.

OPERATION / FLOW / INTERACTION:
The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.

PROJECT DURATION AND LOCATION:
The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.

PRODUCTION / REALIZATION TECHNOLOGY:
A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.

TAGS:
Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display

RESEARCH ABSTRACT:
The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.

CHALLENGE:
Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.

ADDED DATE:
2019-08-02 08:08:12

TEAM MEMBERS (1) :


IMAGE CREDITS:
Hong Kong Trade Development Council, 2019.

Visit the following page to learn more: https://event.hktdc.com/fair/hkhousewarefair- en/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Hong Kong Trade Development Council

PROFILE:
The Hong Kong Trade Development Council is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, The Hong Kong Trade Development Council promotes Hong Kong as a two-way global investment and business hub. The Hong Kong Trade Development Council organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises, in the mainland and international markets. The Hong Kong Trade Development Council also provides up-to-date market insights and product information via trade publications, research reports and digital news channels.

NOMINATION DETAILS

Hong Kong Houseware Fair 2019 Installations by Hong Kong Trade Development Council is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Hong Kong Houseware Fair 2019 Installations by Hong Kong Trade Development Council is Winner in Event and Happening Design Category, 2019 - 2020.



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