Empty Card Case by Song Liu and Lei Wang

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DESIGN DETAILS
DESIGN NAME:
Empty

PRIMARY FUNCTION:
Card Case

INSPIRATION:
The design of the name card box breaks the feeling of mediocrity and cheap, let the ordinary things have a decent body. In the Internet Ages, using a name transfer ceremony and boundary information than the online social app, also have better information integrity. While the name card box have the DNA of internet which put the information in the first place. The design of this pen display the industrial beauty.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of the name card case creates a negative shape in order to show the core of the product-name card; People can easily push the name card out and pass it to the other side by using double thumbs in manner;Parametric design is used to create the main surface fairly.The size of the name card meets the Asia, Europe, American standard name card.

OPERATION / FLOW / INTERACTION:
One side of the top of the business card box is the movable shaft, which can be opened by the user to put their business card into. The other side is a fixed part with the same shape. User can easily push the name card out and pass it to the other side by using double thumbs in manner.

PROJECT DURATION AND LOCATION:
The project started in March 2017 in Beijing and finished in September 2018 in Beijing.

PRODUCTION / REALIZATION TECHNOLOGY:
This product is manufactured by die-casting molding using the aviation alloy material , and CNC precision milling processing molding. The surface is processed through sandblasting, oxidation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 50 mm× Depth 15× Height 120 for physical products. Weight 0.031kg.

TAGS:
empty, card case, parametric design

RESEARCH ABSTRACT:
In the design of this product, we studied the application of parametric design in the product. We used grasshopper, a plug-in of Rhino software as our main tool. The introduction of parametric design improves the efficiency of communication between designers and increases the speed of design iteration.In the design of "empty" business card case, the main surface of the product adopts parametric diamond-shaped stereogram, which decreases from the edge to the middle. Firstly, its unique mathematical beauty enhances the visual recognition of products. Secondly, the gradual change decoration pattern with rhythmic sense makes people can't help touching it, which increases the tactile experience of the product. The three-dimensional decoration pattern has directivity, which provides the basic functional coordinates for the product.

CHALLENGE:
In this project development, it was a big challenge to popularize parametric tools to the design team. Persuading the design team to use a new tool can feel like a drag on the overall project. But after learning about the new tools and the new ways of working mode brought by the new tools, we got the support of the whole team.

ADDED DATE:
2019-07-25 07:53:57

TEAM MEMBERS (2) :
Song Liu. and Lei Wang.

IMAGE CREDITS:
Song Liu and Lei Wang, 2019.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Rongqi

PROFILE:
“Rongqi” brand is affiliated to Rongqi (Beijing) creative design co., LTD.. It is an original design brand since 2014. It has mainly focused on the design and production of personal life supplies and office supplies. So far, there are five products on the market.

NOMINATION DETAILS

Empty Card Case by Song Liu and Lei Wang is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Empty Card Case by Song Liu and Lei Wang is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2019 - 2020.



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