Flower to Flora Tea by Wen Liu and Fang Li

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DESIGN DETAILS
DESIGN NAME:
Flower to Flora

PRIMARY FUNCTION:
Tea

INSPIRATION:
The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.

OPERATION / FLOW / INTERACTION:
The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.

PROJECT DURATION AND LOCATION:
The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.

TAGS:
Flower,Xishuangbanna,Peacock,Flowe r Tea, Girl

RESEARCH ABSTRACT:
Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.

CHALLENGE:
Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.

ADDED DATE:
2019-07-24 09:54:26

TEAM MEMBERS (3) :
Designer:Wen Liu, Designer:Fang Li and Designer:Weijie Kang

IMAGE CREDITS:
Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN ORACLE CREATIVE DESIGN CO., LTD

PROFILE:
Shenzhen Oracle Creative Design Company(Oracle Creative Design, short name OCD) ,founded in 2006, is a creative design company that continuously integrates the world's top creative resources. It focuses on fast-moving consumer goods. It is adhering to the design concept of “minimal and extraordinary”. It is also adhering to the innovative spirit of original design and paying attention to the cost of business. It always regards product marketing and brand strategy growth as the only indicators to measure design, aiming to build China's creative ecosystem.

NOMINATION DETAILS

Flower to Flora Tea by Wen Liu and Fang Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Flower to Flora Tea by Wen Liu and Fang Li is Winner in Packaging Design Category, 2019 - 2020.



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